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# Edgy Heart-Stamped Boots
Dr. Martens and Lazy Oaf's Collaboration is Elegant and Edgy

By Ell Smith | Published 2018-03-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lazy-oafs-collaboration
References: [hypebae](https://hypebae.com/2018/3/lazy-oaf-dr-martens-spring-summer-2018-boots) & [drmartens](http://www.drmartens.com/uk/lazy-oaf-collaboration)

Dr. Martens are known for its tough silhouettes and punk-inspired [combat boots](https://www.trendhunter.com/trends/dr-martens-x-metallica), but Lazy Oaf's collaboration with the footwear brand is offering a slightly softer alternative to the brand's usual offerings.

The new line features an elegant [suede boot](https://www.trendhunter.com/trends/anistone-lo-suede-biker) that's been stamped with an adorable pink heart. In addition, the front of these boots are adorned with heart-shaped buckles that maintain the boots' combat-feel while adding a touch of subtle elegance. Equal parts whimsical and durable, these boots are sure to appeal to those looking blend both delicate and nostalgic motifs. The edgy boots also feature [Dr. Martens' classic platform sole](https://www.trendhunter.com/trends/1460-mie-pascal-love-letter).

The Lazy Oaf x Dr. Martens' Spring/Summer 2018 Boots will drop on March 29th.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 95% | Activity: 96% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Soft Alternative:** The collaboration offers a softer alternative to Dr. Martens' usual tough silhouettes, opening up opportunities for new designs and markets.
- **Delicate Motifs:** The incorporation of delicate and nostalgic motifs in the boots presents an opportunity for innovative and nostalgic branding strategies.
- **Whimsical Durability:** The combination of whimsical elements and durable construction in the boots encourages the exploration of playful yet resilient products for consumers.

### Where This Applies

- **Footwear:** The collaboration between Dr. Martens and Lazy Oaf showcases potential for creating new fashion-forward designs, attracting a wider customer base within the footwear industry.
- **Fashion:** The incorporation of whimsical and nostalgic motifs into footwear presents opportunities for innovation and creativity in the fashion industry.
- **Branding:** The collaboration paves the way for innovative branding strategies that combine edginess and elegance to capture the attention of consumers in various industries.

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