# Romance-Inspired Swimwear The New Lazy Oaf Swimwear Line is Promoted with a Themed Lookbook By Riley von Niessen | Published 2018-02-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lazy-oaf-swimwear References: [hypebae](https://hypebae.com/2018/2/lazy-oaf-spring-2018-swimwear-editorial) & [lazyoaf](https://www.lazyoaf.com/?jhbd) With the winter weather finally starting to disappear, a new [Lazy Oaf](https://www.trendhunter.com/trends/lazy-oaf-3) [swimwear collection](https://www.trendhunter.com/trends/reformations-second-swim-drop) was launched by the independent streetwear brand that often promotes retro-inspired styles with a highlight on non-conformity and familiar nostalgia. The Lazy Oaf swimwear lookbook is comprised of a series of collage-style images, which often shows the pictures taped up on a painted brick wall, giving them the look of personal shots that might be put up on a fashion-forward teen's bedroom walls. Also featured in the lookbook are pink roses, which sometimes frame models as they pose on a bed, and are scattered around the images as well. Handwritten quotes like "I love me, I love you not" are also presented in the lookbook, carrying on with the [hopeless romantic theme](https://www.trendhunter.com/trends/for-love-and-lemons-1), while speaking to the importance of self-love. Image Credit: HYPEBAE / Lazy Oaf ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 68% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Romantic Swimwear:** Lazy Oaf's themed lookbook featuring romantic swimwear creates a new market for non-conformity focused streetwear brands in the swimwear industry. - **Collage-style Advertising:** The use of collage-style images in the Lazy Oaf swimwear lookbook creates an opportunity for disruptive innovation in the advertising industry. - **Self-love Messaging:** The integration of self-love quotes in the Lazy Oaf swimwear lookbook creates an opportunity for disruptive innovation in the fashion industry by promoting body positivity and self-acceptance. ### Industries Being Reshaped - **Fashion:** Lazy Oaf's romantic swimwear line establishes a new market for non-conformity focused streetwear brands in the fashion industry. - **Swimwear:** Lazy Oaf's entrance into the swimwear industry with a themed lookbook creates an opportunity for disruptive innovation in the swimwear industry. - **Advertising:** The use of collage-style images in the Lazy Oaf swimwear lookbook creates an opportunity for disruptive innovation in the advertising industry by promoting authenticity and personal expression. ## Related on Trend Hunter - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Italian Swimwear Capsules](https://www.trendhunter.com/trends/oseree.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md)