# Collaborative Pink-Clad Clothing Lines Lazy Oaf and Vans Have Released a Whimsical Collaboration By Ell Smith | Published 2018-04-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lazy-oaf-and-vans References: [hypebae](https://hypebae.com/2018/4/vans-lazy-oaf-collaboration-gemma-shiel) & [vans](https://www.vans.com/article_detail/lazy-oaf.html) Lazy Oaf and Vans have collaborated on a new collection that features four vibrant sneakers for consumers to add to their wardrobes. This adorable collaboration features four shoes, all of which elicit a whimsical yet fashion-forward aesthetic that can be paired with any outfit. Fan-favorites from the line include the re-imagined [Vand Old Skool silhouette](https://www.trendhunter.com/trends/old-skool-36) that's been updated with a black sole and stamped with a pink rose print. Meanwhile, another offering features a black suede upper, pink details and checkered laces. A [chunky platform](https://www.trendhunter.com/trends/crocs-and-marimekko) tops off this look, appealing to a more audacious fashionista. While collaboration isn't new for these brands, its the first time the two have worked together, bringing consumers four shoes that embody both brands' aesthetics. Image Credit: VANS ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 84% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Collaborative Footwear Collections:** Collaborations between established footwear brands aimed at creating joint collections that appeal to differing consumer bases. - **Vibrant Silhouettes:** Incorporating bright colours and vivid graphics against traditional sneaker shapes to differentiate footwear collections from traditional designs. - **Mixed-media Footwear Kits:** Sneakers that merge unconventional materials or various colours, grounded in classic styles that update the traditional sneaker design. ### Industries Being Reshaped - **Fashion:** Creating collaborations will dominate the clothing and footwear market by appealing to a broader consumer base while strengthening consumer loyalty to established brands. - **Marketing:** Collaborative collections can tap new, previously inconceivable markets and demographics while refreshing brands creatively. - **Retail:** Collaborative collections result in increased foot traffic in brick-and-mortar stores and sales by creating consumer excitement and fostering exclusivity within the retail market. ## Related on Trend Hunter - [Café Collaborative Skate Footwear](https://www.trendhunter.com/trends/vans-and-papergirl.md) - [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md) - [Collab Fashion Trainers](https://www.trendhunter.com/trends/valentino-x-vans.md) - [Textural Collaborative Bold Sneakers](https://www.trendhunter.com/trends/passport-1.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md) - [Textured Sneaker Collabs](https://www.trendhunter.com/trends/beams-and-vans.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Harajuku-Inspired Slip-Ons](https://www.trendhunter.com/trends/harajuku-punk.md) - [Artist-Inspired Footwear Partnerships](https://www.trendhunter.com/trends/otw-by-vans1.md)