# Island Nation-Inspired Rums These New Lazy Dodo Rums Come in Three Fruit-Forward Flavors By Michael Hemsworth | Published 2024-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lazy-dodo-rum References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2024/06/lazy-dodo-introduces-fruity-rums/) & [grays.mu](https://grays.mu/spirits/)  These new Lazy Dodo rums have been announced by the Grays-owned brand as a series of fruit-forward spirits perfect for elevating cocktails with a burst of flavor. The rums come in three flavors including Passionfruit & Mango, Vanilla & Victoria Pineapple and Grapefruit & Litchi with Pepper, which are each inspired by the signature flavors of Mauritius. The spirits each have a 35% ABV, come in 700ml bottles and are available now in Mauritius ahead of a launch into select European markets starting in September. Rum Brand Manager at Grays Florence de Coriolis spoke on the new Lazy Dodo rums saying, "Lazy Dodo is a rum full of tropical adventures, so we opted to diversify its recipes by drawing inspiration from the fruity flavours of our island. Lazy Dodo is a very creative and sunny brand. We therefore chose to highlight tastes linked to the Mauritian terroir and from our region.” ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 18% | Activity: 26% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Fruit-forward Spirits:** Combining vibrant fruit flavors with rum to create unique and exotic drink experiences. - **Geographic Flavor Inspiration:** Drawing on regional tastes and terroirs to craft distinctive alcoholic beverages. - **Low-abv Alcohol:** Capitalizing on a growing preference for lower alcohol content in spirits. ### Who This Affects Most - **Alcoholic Beverages:** Developing innovative rum varieties to appeal to diverse consumer tastes. - **Hospitality:** Enhancing cocktails with exotic and regionally-inspired flavors to attract patrons. - **Imports and Exports:** Introducing region-specific alcohol to new international markets. ## Related on Trend Hunter - [Summery Passionfruit Rum Spirits](https://www.trendhunter.com/trends/bacard-passionfruit.md) - [Imaginative Rum Ranges](https://www.trendhunter.com/trends/cane-toad-rum.md) - [Expertly Crafted Rum Cocktails](https://www.trendhunter.com/trends/canned-rum-cocktail.md) - [Tropical Non-Alcoholic Rums](https://www.trendhunter.com/trends/non-alcoholic-rum.md) - [Rum-Inspired Beverage Flavorings](https://www.trendhunter.com/trends/rum-flavour-range.md) - [Naturally Flavored Rum Spirits](https://www.trendhunter.com/trends/rumsum.md) - [Premium Scotland-Distilled Rums](https://www.trendhunter.com/trends/duo-white-rum.md) - [Next-Gen Spiced Rums](https://www.trendhunter.com/trends/sly-dog.md) - [South Asian-Inspired Rums](https://www.trendhunter.com/trends/aluna-tropica.md)