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# Bedside Fashion Photography
This Fashion Series Captures a Model Lazing Around in Bed

By Lacey-Jane Walsh | Published 2013-07-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lazing-around
References: [fashionserved](http://www.fashionserved.com/gallery/bedshaped/6481269) & [behance.net](http://www.behance.net/michaeltopyol)

This cozy looking fashion series by photographer Michael Topyol focuses on a beautiful model lazing around in bed. In this series, the viewer is exposed to [comfortable and flirty fashion](https://www.trendhunter.com/trends/velvet-heat), as the model sprawls out over a variety of different bed spreads.

In one of the shots, the model sports a long black dress, and bright blue lipstick as she lays on a fluffy white bed. The plain bed spread keeps the focus on the model and what she's wearing. In another shot, she sports a flashy dress covered in flowers, which clashes against the [brightly patterned blankets](https://www.trendhunter.com/trends/brooklinen-x-dabito) on the bed. She almost seems to blend into the background.

This fantastic fashion series is great because of setting. Everyone has days where they'd like nothing more than to [stay in bed](https://www.trendhunter.com/trends/lazy-daze-collection) (apparently even models).

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 36% | Activity: 8% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Cozy Fashion:** Opportunity for disruptive innovation in the fashion industry to create comfortable and stylish loungewear that can be worn both in and out of bed.
- **Bedspread Fashion:** Opportunity for disruptive innovation in the home decor industry to collaborate with fashion designers and create bed spreads that are fashionable and complement different clothing styles.
- **In-bed Fashion Photography:** Opportunity for disruptive innovation in the photography industry to explore capturing fashion in unconventional settings, like in bed, to create unique and attention-grabbing visuals.

### Industries Being Reshaped

- **Fashion:** Opportunity for fashion brands to cater to the demand for comfortable and stylish loungewear that can be worn at home and in social settings.
- **Home Decor:** Opportunity for home decor brands to collaborate with fashion designers and create bed spreads that are not only functional but also add a fashionable touch to the bedroom.
- **Photography:** Opportunity for photographers to explore unconventional settings like capturing fashion in bed, offering unique and visually striking images for fashion editorials and campaigns.

## Related on Trend Hunter

- [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md)
- [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md)
- [Bold Patterned Bedding Collections](https://www.trendhunter.com/trends/artist-series-collection.md)
- [Artful Four-Poster Bed Installations](https://www.trendhunter.com/trends/day-bed-installation.md)
- [Cozy Holiday Loungewear Collections](https://www.trendhunter.com/trends/breakfast-in-bed-collection.md)
- [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)
- [Fashion-Inspired Sleep Aid Campaigns](https://www.trendhunter.com/trends/sleep-aid1.md)
- [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)
- [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)
