# Underground Ad Campaigns Lay's Supports Local Potato Farming in Snack Food Production By Elsa Blaine | Published 2009-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lays-potato-subway-installation References: [ibelieveinadv](http://www.ibelieveinadv.com/2009/08/lay’s-potatoes-installation/) Potato chip maker Lay’s has placed this [creative installation](https://www.trendhunter.com/trends/outdoor-advertising-campaign) on the ceiling of the Jackson Tunnel in Chicago in celebration of local farming. Subway riders using the hallway have been given an *underground* view of growing spuds, crumbly soil and all. Lay’s tagline, “Our potatoes are grown closer than you may think,” illustrates the company’s commitment to supporting local [potato farmers](https://www.trendhunter.com/trends/lays-potato-chips) in the production of their chips. The imaginative campaign was from the Juniper Park, USA ad agency. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 72% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Local Agricultural Support:** Brands creating experiential marketing campaigns and messaging that highlight the importance of supporting local agriculture for food production. - **Creative Installations:** Brands using creative installations in unexpected locations to generate buzz and enhance brand visibility. - **Underground Advertising:** Brands capitalizing on unconventional advertising spaces like subway tunnels to create memorable experiences for consumers. ### Who This Affects Most - **Snack Food Manufacturing:** Incorporating local farming into messaging and infrastructure can help differentiate products in a crowded market. - **Experiential Marketing:** Creating immersive and interactive brand experiences through installations and campaigns can boost engagement. - **Advertising and Marketing:** Exploring unconventional advertising spaces and mediums can help brands stand out and generate new interest. ## Related on Trend Hunter - [Ultra-Fresh Potato Chips](https://www.trendhunter.com/trends/festival-of-flavor.md) - [Regionally Inspired Potato Chips](https://www.trendhunter.com/trends/lays-flavor-that-hits-home.md) - [Footlong Potato Chips](https://www.trendhunter.com/trends/baked-lays-footlong.md) - [Chip Brand-Inspired Apparel](https://www.trendhunter.com/trends/huemn.md) - [Football-Themed Potato Chips](https://www.trendhunter.com/trends/lays-golden-grounds.md) - [Multi-Layered Potato Snacks](https://www.trendhunter.com/trends/lays-layers.md) - [Potato Chip Grow Kits](https://www.trendhunter.com/trends/potatogrowing-kits.md) - [Cheeky Tortilla Chip Campaigns](https://www.trendhunter.com/trends/simplyprotein-campaign.md) - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md)