# Chip-Created Mashed Potatoes The Lay's Potato Chip to Potato Dish Kit Shares a Viral Recipe Hack By Laura McQuarrie | Published 2023-11-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lays-potato-chip-to-potato-dish References: [pennlive](https://www.pennlive.com/food/2023/11/you-can-make-mashed-potatoes-from-lays-potato-chips-bachelor-star-matt-james-will-help.html) & [instagram](https://www.instagram.com/p/CzYyXMJOp10/?img_index=1)  The [Lay's](https://www.trendhunter.com/trends/sweet-and-spicy-chips) Potato Chip to Potato Dish with Matt James cookbook kit shares a limited-edition bag and an original Lay's mashed potatoes recipe based on a viral cooking hack. In preparation for Thanksgiving and Friendsgiving celebrations, the brand curated a special kit to make it easier for people to put great-tasting food on the table. This exclusive cookbook kit created with reality TV star and foodie Matt James highlights the fact that [Lay's potato chips](https://www.trendhunter.com/trends/lays-potato-chips) are made with real potatoes, and can therefore be used to create a satisfying side dish. On social media, this creative cooking hack has racked up over a million views on [TikTok](https://www.trendhunter.com/trends/cookie-nachos) alone, and now Lay's is playing a helping hand in executing this Lay's mashed potatoes recipe. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 81% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Viral Recipe Hacks:** The Lay's Potato Chip to Potato Dish Kit shares a viral cooking hack for making mashed potatoes using Lay's potato chips. - **Limited-edition Cookbook Kits:** Lay's has curated a special cookbook kit with reality TV star Matt James to make it easier for people to create delicious dishes using Lay's potato chips. - **Social Media Cooking Trends:** A viral cooking hack using Lay's potato chips to make mashed potatoes has gained over a million views on TikTok, showcasing the potential for new trends in cooking. ### Industries Being Reshaped - **Food and Beverage:** The Lay's Potato Chip to Potato Dish Kit demonstrates innovative ways to utilize Lay's potato chips in cooking, creating opportunities for new product development and flavor experimentation. - **Cooking and Recipe Apps:** The viral cooking hack using Lay's potato chips as a base for mashed potatoes presents an opportunity for cooking and recipe apps to incorporate this unique technique into their platforms, attracting users looking for novel cooking ideas. - **Social Media Platforms:** The success of the Lay's mashed potatoes recipe hack on TikTok highlights the potential for social media platforms to drive food trends and inspire users to experiment with unconventional ingredients. ## Related on Trend Hunter - [Chip-Crusted Tenders](https://www.trendhunter.com/trends/sweet-and-spicy-chips.md) - [Potato Chip-Branded Vodkas](https://www.trendhunter.com/trends/lays-vodka.md) - [Triple-Cheese Mashed Potato Cups](https://www.trendhunter.com/trends/mashed-potato-cups.md) - [Thanksgiving-Inspired Potato Chips](https://www.trendhunter.com/trends/turkey-stuffing-chips.md) - [Ultra-Fresh Potato Chips](https://www.trendhunter.com/trends/festival-of-flavor.md) - [Regionally Inspired Potato Chips](https://www.trendhunter.com/trends/lays-flavor-that-hits-home.md) - [Free-From Comfort Food Chips](https://www.trendhunter.com/trends/lays-baked.md) - [Snackable Potato Shreds](https://www.trendhunter.com/trends/potato-shreds.md) - [Potato Chip Grow Kits](https://www.trendhunter.com/trends/potatogrowing-kits.md)