# Extra-Crunchy Potato Chips Lay's Kettle Cooked Extra Chips Promise More Flavor & Crunch By Laura McQuarrie | Published 2021-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lays-kettle-cooked-extra References: [brandeating](https://www.brandeating.com/2021/03/lays-introduces-new-kettle-cooked-extra-potato-chips.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrandEatingFoodReviewsFoodNewsAndFoodRecipes+%28Brand+Eating%29) & [lays](https://www.lays.com/product-category/lays-kettle-cooked) Lay's [Kettle Cooked Extra potato chips](https://www.trendhunter.com/trends/kettle-brand-potato-chips-flavors) are being introduced in varieties like [Honey Habanero](https://www.trendhunter.com/trends/mccoys-hot-n-spicy) and [Extreme Cheddar](https://www.trendhunter.com/trends/burts-ridges) and they promise to take snacking to the extreme with "extra flavor" and "extra crunch." Both of the snack packages are splashed with warm, bold colors and large imagery that conveys the essence of snacking on each potato chip flavor. Thanks to the enhanced texture of the potato chips, snackers may even find that the chips are naturally better for dipping and layering with other flavors. A new wave of products are being created to support more intense sensory snacking experiences. While some popular snacks are being paired back to ultra-thin and crispy varieties, Lay's took the opposite approach by packing in more flavor and more crunchiness. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 28% | Activity: 52% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Intense Sensory Snacking:** Creating snacking experiences with more flavor and texture leads to new product opportunities. - **Thick and Bold Chips:** Thicker potato chips that promise extra crunch create opportunities for companies to compete in the potato chip industry. - **Flavored Chip Overload:** Adding bold and unique flavors to potato chips takes snacking to the next level and provides opportunities for companies to differentiate their products. ### Where This Applies - **Snack Food:** Enhancing the flavor and texture of snack foods allows companies to gain a competitive edge in the market. - **Potato Chip:** Creating thicker and more intense flavored potato chips provides opportunities for companies to differentiate their products and compete in the snack industry. - **Package Design:** Bold and colorful packaging can win over consumers and create opportunities for companies to stand out on shelves and in marketing campaigns. ## Related on Trend Hunter - [Multi-Layered Potato Snacks](https://www.trendhunter.com/trends/lays-layers.md) - [All-Dressed Kettle Chips](https://www.trendhunter.com/trends/kettle-cooked-ruffles.md) - [Spice-Forward Kettle Chips](https://www.trendhunter.com/trends/kettle-chips-flavors.md) - [Experimental Snack Chip Flavors](https://www.trendhunter.com/trends/lays-flavor-swap.md) - [Ultra-Crunchy Cheese Snacks](https://www.trendhunter.com/trends/cheezit.md) - [Textured Flavor-Rich Kettle Chips](https://www.trendhunter.com/trends/kettle-krinkle-chips.md) - [Spicy Condiment Snack Chips](https://www.trendhunter.com/trends/kettle-brand-chili-crisp.md) - [Sandwich-Flavored Snack Chips](https://www.trendhunter.com/trends/new-lays-chips.md) - [Regionally Inspired Potato Chips](https://www.trendhunter.com/trends/lays-flavor-that-hits-home.md)