# Game Day Snack-Inspired Chips Lay's Kettle Cooked Buffalo Chicken Dip Chips are Arriving at Subway By Michael Hemsworth | Published 2021-10-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lays-kettle-cooked-buffalo-chicken-dip References: [brandeating](https://www.brandeating.com/2021/10/subway-sells-new-lays-kettle-cooked-buffalo-chicken-dip-flavored-chips.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrandEatingFoodReviewsFoodNewsAndFoodRecipes+%28Brand+Eating%29) & [subway](https://www.subway.com)  The Lay's Kettle Cooked Buffalo Chicken Dip chips are a [limited-edition snack](https://www.trendhunter.com/trends/lays-chips-flavors) being launched exclusively at [Subway](https://www.trendhunter.com/trends/miss-vickies-baja-chipotle-chips) locations to provide consumers with a way to enjoy the flavor of the game day appetizer in an alternative format. The chips are achieved with [kettle-cooked potato chips](https://www.trendhunter.com/trends/buffalo-ranch-canyon-cut-kettle-style-potato-chips) that are covered in a blend of flavoring that includes a spicy buffalo sauce and a rich, cheesy finish. The snack is positioned as the perfect pairing with your choice of sandwich when visiting a participating Subway restaurant thanks to its cheesy flavor with a kick of heat. The Lay's Kettle Cooked Buffalo Chicken Dip chips are arriving in 1.375-ounce bags on the chip rack at Subway restaurants, but will only be available at participating locations for a limited time. Image Credit: Subway ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 55% | Activity: 79% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Game Day Snack-inspired Chips:** The success of this limited-edition snack with a unique flavor blend and convenient packaging may lead to more creative and game day-inspired chip flavor innovations in the market. - **Limited-edition Snacks:** Limited-edition snack launches in exclusive distribution channels such as restaurants and cafes may create exclusivity and excitement among consumers, promoting brand loyalty and innovation opportunities. - **Alternative Format Snacks:** Alternative snack formats creating new taste experiences for consumers may be the new disruptive innovation opportunity for food industries with a higher appeal for younger generations. ### Sectors Adopting This - **Fast Food Industry:** The introduction of limited-edition and exclusive snacks offers a disruptive innovation opportunity for fast-food chains to revitalize their menus and attract/retain consumer loyalty. - **Retail Industry:** The success of limited-edition and exclusive snacks can incentivize retailers to invest in creating unique in-store snack products that provide consumers with a creative and different product category. - **Food Industry:** Alternative-format snacks with unique flavor and packaging, distinct from traditional snacks, present a disruptive opportunity to leverage differentiating factors for businesses in the food industry, encouraging innovation in the market segment. ## Related on Trend Hunter - [Sandwich-Flavored Snack Chips](https://www.trendhunter.com/trends/new-lays-chips.md) - [Spicy Condiment-Inspired Chips](https://www.trendhunter.com/trends/miss-vickies-baja-chipotle-chips.md) - [Footlong Potato Chips](https://www.trendhunter.com/trends/baked-lays-footlong.md) - [Tangy Heat Snack Chips](https://www.trendhunter.com/trends/lays-hot-sauce.md) - [Tailgate-Inspired Potato Chips](https://www.trendhunter.com/trends/kettle-brand-7-layer-dip.md) - [Tailgate-Focused Kettle Chips](https://www.trendhunter.com/trends/tailgate-edition-buffalo.md) - [Spiced Pickle QSR Chips](https://www.trendhunter.com/trends/spicy-dill-pickle-chips.md) - [Regionally Inspired Potato Chips](https://www.trendhunter.com/trends/lays-flavor-that-hits-home.md) - [Appetizer-Flavored Snack Chips](https://www.trendhunter.com/trends/pringles-chips.md)