# Hand-Carved Billboards The Lay's Kettle Chips Billboard in California was Personally Crafted By Allison Love | Published 2010-08-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lays-kettle-chips References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/fritolay_lays_kettle_cooked_chips_billboard_carving) & [lays](http://www.lays.ca) [Lay's](https://www.trendhunter.com/trends/lays-super-bowl-ad) Kettle chips have been given the royal treatment in terms of advertising. There has been a billboard built in San Fransisco that was entirely hand-carved from wood. The billboard reads 'All Natural Ingredients; Crafted with Care' which also refers to the production of the billboard as well. Lay's Kettle chips have definitely been given the natural treatment -- even when it comes to the production of its advertising campaign. **Implications** - Ad campaigns like this excite me to no end. After being bombarded with shapeless marketing from companies for most of our lives, it's easy to discern and appreciate a company that comes up with an innovative or memorable idea. Lay's hit a homerun here. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 43% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Hand-carved Advertising:** Companies can explore hand-crafting billboards to stand out from traditional advertisement methods. - **Natural Advertising:** Using all-natural materials in advertising can appeal to eco-conscious consumers. - **Personalized Billboards:** Creating unique and personalized advertisements can leave a lasting impression on consumers. ### Where This Applies - **Advertising Industry:** Ad agencies can offer handcrafted billboards and other natural materials as part of their advertising services. - **Food Industry:** Food companies can incorporate all-natural ingredients and contribute to sustainable marketing efforts. - **Art Industry:** Artists can partner with companies to create unique and eye-catching advertisements through hand-carved billboards. ## Related on Trend Hunter - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [Illusory Fry Billboards](https://www.trendhunter.com/trends/fing-fing-cajun-chips.md) - [Chocolate Chip Cookie-Inspired Billboards](https://www.trendhunter.com/trends/tates-bake-shops.md) - [Farmer-Focused Campaign Ads](https://www.trendhunter.com/trends/lays-super-bowl-ad.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Festive Chip Campaigns](https://www.trendhunter.com/trends/kettle-chips-christmas-campaign.md) - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md)