# Cheesy Italian Potato Chips Subway Canada Teamed Up to Create Lay’s Italian Herbs & Cheese By Laura McQuarrie | Published 2026-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lays-italian-herbs-cheese References: [newsroom.subway](https://newsroom.subway.com/2026-06-04-Subway-R-Canada-and-Lays-R-Launch-Iconic-Italian-Herbs-Cheese-Flavoured-Potato-Chips)  [Subway Canada's](https://www.trendhunter.com/trends/globally-inspired-subs) Italian Herbs & Cheese bread is a menu staple that can now be savored as a crunchy snack, thanks to the all-new [Lay’s](https://www.trendhunter.com/trends/globally-inspired-potato-chip) Italian Herbs & Cheese potato chips. Created in a partnership between Subway Canada and Lay’s, this cheesy, savory, herbaceous chip snack entices Canadians who crave new ways to savor familiar flavors, and want to see how the restaurant’s signature in-house baked bread stacks up against the chips inspired by their aroma and taste. Lay’s Italian Herbs & Cheese potato chips are exclusively at Subway restaurants across Canada for a limited time, while supplies last. Thanks to their intentional flavor throughline, Subway Canada's Italian Herbs & Cheese bread and Lay’s Italian Herbs & Cheese potato chips make a pairing that turns a casual lunch order into a cohesive flavor experience. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 55% | Activity: 61% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Menu-inspired Snacks:** Familiar restaurant flavors translated into packaged snacks create new pathways for brands to extend signature menu equity beyond the core dining occasion. - **Exclusive Flavor Collaborations:** Limited cross-brand releases centered on recognizable taste profiles highlight the potential for scarcity-driven product launches that convert fan loyalty into impulse purchases. - **Cohesive Meal Pairings:** Restaurant-exclusive snacks designed to match existing menu items signal opportunities for bundled sensory experiences that make everyday meals feel more distinctive and collectible. ### Who This Affects Most - **Quick-service Restaurants:** Signature ingredients and menu staples can become branded consumer products that strengthen restaurant differentiation while expanding revenue potential inside existing store footprints. - **Snack Foods:** Flavor innovation rooted in established restaurant favorites gives snack brands access to built-in audiences and richer storytelling than conventional seasonal varieties. - **Food Partnerships:** Co-created products between dining chains and packaged goods companies reveal a growing market for shared-brand experiments that blend convenience, novelty, and fan recognition. ## Related on Trend Hunter - [Snack Chip-Inspired Beef Jerkys](https://www.trendhunter.com/trends/jack-links-duos-beef-jerky.md) - [Mailable Chocolate Bars](https://www.trendhunter.com/trends/postie-chocolate-bars.md) - [Olive Oil Potato Chips](https://www.trendhunter.com/trends/olive-oil-potato-chips.md) - [Scandinavian-Style Potato Chips](https://www.trendhunter.com/trends/bonbons-potato-chips.md) - [Branded Potato Chip Restaurants](https://www.trendhunter.com/trends/pilla-tortilla.md) - [Globally Inspired Potato Chips](https://www.trendhunter.com/trends/globally-inspired-potato-chip.md) - [Private Label BBQ Chips](https://www.trendhunter.com/trends/bbq-flavored-potato-chips.md) - [Steakhouse-Inspired Potato Chips](https://www.trendhunter.com/trends/kettle-krinkle.md) - [Lentil Stick Snacks](https://www.trendhunter.com/trends/lentil-sticks.md)