# Football-Themed Potato Chips Lay's Golden Grounds Shares NFL-Inspired Chips for Football Fans By Laura McQuarrie | Published 2022-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lays-golden-grounds References: [prnewswire](https://www.prnewswire.com/news-releases/lays-celebrates-football-fandom-with-golden-grounds-a-first-of-its-kind-lineup-of-nfl-inspired-chips-301458479.html) & [lays](http://www.lays.com/goldengrounds/)  In anticipation of the Super Bowl LVI, [Lay's Golden](https://www.trendhunter.com/trends/goat-cheese-flavor-series) Grounds are being introduced for football fans. Lay's Golden Grounds chips represent the legacy of 29 beloved [NFL](https://www.trendhunter.com/trends/mccoys-crisps) teams across the country and they share the same familiar taste as ever, with a twist. To create these special potato chips, Lay's pulled soil directly from NFL stadiums and fields across the country and mixed the soil into separate parts of the potato field to make chips "infused with the grounds and the glory of each NFL team." To introduce Lay's Golden Grounds to fans, the brand is teaming up with legendary NFL player Jerry Rice for a one-of-a-kind game day experience. Fans can enter on [Twitter](https://www.trendhunter.com/trends/notifier) for their chance to win bags of the football team-themed potato chips. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 58% | Activity: 93% | Freshness: 11% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Football-themed Snacks:** Creating snacks and foods inspired by sports teams to capitalize on game day excitement and team spirit. - **Eco-friendly Ingredient Sourcing:** Incorporating unique, sustainable ingredients into products to appeal to environmentally conscious consumers while enhancing the product's story and experience. - **Celebrity Collaborations:** Partnering with notable figures in media, entertainment, or sports to create exclusive, limited-edition products that generate buzz and excitement. ### Who This Affects Most - **Food and Beverage:** Exploring innovative ingredient sourcing techniques and partnerships to elevate standard snack offerings and better engage customers. - **Sports Merchandise:** Expanding beyond traditional fan gear and exploring limited-edition collaborations with food and beverage brands to reach a wider audience and offer unique, themed products. - **Marketing and Advertising:** Helping brands generate buzz around limited-edition partnerships and one-of-a-kind experiences in order to drive both customer engagement and sales. ## Related on Trend Hunter - [Limited-Edition Soccer Snacks](https://www.trendhunter.com/trends/lays-fifa-world-cup.md) - [Soccer Player-Themed Chips](https://www.trendhunter.com/trends/goat-cheese-flavor-series.md) - [Football-Themed Snack Chips](https://www.trendhunter.com/trends/mccoys-crisps.md) - [Football-Themed Snack Chips](https://www.trendhunter.com/trends/champion-chip-collection.md) - [Tangy Heat Snack Chips](https://www.trendhunter.com/trends/lays-hot-sauce.md) - [Soccer Star Chip Campaigns](https://www.trendhunter.com/trends/lays-x-messi-chip-bags.md) - [Sports-Themed Snack Chips](https://www.trendhunter.com/trends/postseasoning-the-chip.md) - [Appetizer-Flavored Snack Chips](https://www.trendhunter.com/trends/pringles-chips.md) - [Tailgate-Inspired Potato Chips](https://www.trendhunter.com/trends/kettle-brand-7-layer-dip.md)