# Regional Chip Flavor Offerings Lay's Flavors of America Launches Eight New Flavors By Ell Smith | Published 2018-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lays-flavors-of-america References: [chewboom](https://www.chewboom.com/2018/07/18/lays-unveils-8-new-tastes-of-america-potato-chip-flavors/) & [fritolay](https://www.fritolay.com/snacks/product-page/lays) Lay's is always seeking new and exciting flavors to add to its inventory of [potato chip offerings](https://www.trendhunter.com/trends/lays-potato-chips) but it drew inspiration for its latest launch from America, as the brand created eight regional flavors with a release called Lay's Flavors of America. This exciting offering features distinct tastes from around the country including culinary inspiration from Mid-America, Central Gulf, The SouthWest, Mid-Atlantic, the Midwest, Northeast, Southeast and the Pacific Northwest. The respective flavors include [Deep Dish Pizza](https://www.trendhunter.com/trends/ristoranti-series), Cajun Spice, Chile Con Queso, Chesapeake Bay Crab Spice, [Fried Pickles with Ranch](https://www.trendhunter.com/trends/spicy-dill-pickle), New England Lobster Roll, Pimento Cheese and Thai Sweet Chili. The flavors are available regionally, but those looking to try them all can purchase a variety pack online. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 47% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Regional Flavored Snacks:** Opportunity for snack brands to create region-specific flavors that cater to local tastes and preferences. - **Culinary-inspired Chip Flavors:** Opportunity for food companies to develop unique chip flavors inspired by popular regional dishes and cuisines. - **Online Variety Packs:** Opportunity for e-commerce platforms to offer curated variety packs of region-specific chip flavors to cater to adventurous snackers. ### Where This Applies - **Snack Food Industry:** Disruptive innovation opportunity for snack food brands to expand their product lines by introducing regional and culturally-inspired flavors. - **Food Manufacturing Industry:** Disruptive innovation opportunity for food manufacturers to collaborate with regional culinary experts to create unique chip flavors that capture the essence of specific regions. - **E-commerce Industry:** Disruptive innovation opportunity for e-commerce platforms to tap into the growing demand for unique and regional snack offerings by selling curated variety packs online. ## Related on Trend Hunter - [Experimental Snack Chip Flavors](https://www.trendhunter.com/trends/lays-flavor-swap.md) - [Fan-Made Snack Chip Flavors](https://www.trendhunter.com/trends/lays-chips-flavors.md) - [Sandwich-Flavored Snack Chips](https://www.trendhunter.com/trends/new-lays-chips.md) - [Globally Inspired Chips](https://www.trendhunter.com/trends/lays-flavored-potato-chips.md) - [All-Dressed Kettle Chips](https://www.trendhunter.com/trends/kettle-cooked-ruffles.md) - [Limited-Edition Soccer Snacks](https://www.trendhunter.com/trends/lays-fifa-world-cup.md) - [Multi-Layered Potato Snacks](https://www.trendhunter.com/trends/lays-layers.md) - [Potato Chip Flavor Challenges](https://www.trendhunter.com/trends/do-us-a-flavor-1.md) - [Asian Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/asian-style-chips.md)