# Limited-Edition Soccer Snacks Lay's FIFA World Cup Potato Chip Flavors Come in Three Options By Michael Hemsworth | Published 2022-10-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lays-fifa-world-cup References: [chewboom](https://www.chewboom.com/2022/10/19/frito-lay-introduces-new-fifa-world-cup-inspired-flavors/) & [fritolay](https://www.fritolay.com/brands)  The Lay's FIFA World Cup potato chip flavors are being launched as a limited-edition snack for fans alike to pick up when looking to enjoy a themed snack. The snack comes in three themed flavors including Lay's Adobadas, [Lay's Bacon Wrapped Jalapeño Popper](https://www.trendhunter.com/trends/lays-hot-sauce) and Lay's Wavy Carnitas Street Tacos, which are each paired with country-themed branding. The snack also provides an interactive online experience for fans to access where they can enter for a chance to win some [exclusive soccer-inspired merchandise](https://www.trendhunter.com/trends/official-sponsor-of-fifa) and prizes with a trip to there FIFA World Cup 2022 final up for grabs. The Lay's FIFA World Cup potato chip flavors are arriving this month at participating retailers in several size options for shoppers to pick up on their next trip to the store. Image Credit: Frito-Lay ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 64% | Activity: 85% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Snacks:** The trend of launching limited-edition food products with country-themed branding allows for a unique and exclusive snacking experience. - **Interactive Online Experience:** An interactive online experience for snack consumers can increase brand engagement and loyalty by offering a chance to win exclusive merchandise. - **Themed Flavors:** Incorporating unique and themed flavors can differentiate a product from competitors and cater to niche consumer interests. ### Sectors Adopting This - **Food and Beverage:** Innovative and themed limited-edition food products can generate a buzz and potentially increase sales for food and beverage companies. - **Marketing and Advertising:** Creating an interactive online experience for snack consumers can also serve as a marketing strategy to increase brand awareness and engagement. - **Sports Merchandise:** Offering exclusive soccer-inspired merchandise and prizes can increase sales for companies in the sports merchandise industry. ## Related on Trend Hunter - [Soccer Player-Themed Chips](https://www.trendhunter.com/trends/goat-cheese-flavor-series.md) - [Fan-Made Snack Chip Flavors](https://www.trendhunter.com/trends/lays-chips-flavors.md) - [Soccer Star Chip Campaigns](https://www.trendhunter.com/trends/lays-x-messi-chip-bags.md) - [Argentinian Steak Snack Chips](https://www.trendhunter.com/trends/lays-argentinian-style-steak.md) - [Football-Themed Potato Chips](https://www.trendhunter.com/trends/lays-golden-grounds.md) - [Sandwich-Flavored Snack Chips](https://www.trendhunter.com/trends/new-lays-chips.md) - [Regionally Inspired Potato Chips](https://www.trendhunter.com/trends/lays-flavor-that-hits-home.md) - [Globally Inspired Chips](https://www.trendhunter.com/trends/lays-flavored-potato-chips.md) - [Global Soccer Partnerships](https://www.trendhunter.com/trends/official-sponsor-of-fifa.md)