# Salsa-Flavored Potato Chips The Newest Lay's Chips Taste Like Spicy, Tangy Pico de Gallo By Laura McQuarrie | Published 2014-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lays-chips References: [brandeating](http://www.brandeating.com/2014/06/review-lays-pico-de-gallo-potato-chips.html) & [fritolay](http://www.fritolay.com/our-snacks/lays-pico-de-gallo.html) Pico de Gallo usually goes well with chips, but this new [Lay's chips flavor](https://www.trendhunter.com/trends/lays-argentinian-style-steak) saves you the trouble of having to do any salsa-scooping. As described on the chip bag itself, the new flavor was inspired by one of Lay's own employees, Samuel Oliveros. Traditionally, pico de gallo is made up from freshly chopped tomato, onions and chili peppers, so these chips naturally have a [bit of a spice](https://www.trendhunter.com/trends/kettle-brand-chili-crisp) to them, which you might be able to figure out from the slightly red coloring that coats the potato chips. The chips are made with ingredients like [pico de gallo seasoning](https://www.trendhunter.com/trends/chamoy-chip), tomato powder, cilantro, sour cream and paprika and although it wouldn't likely have the same freshness as a newly made batch of pico de gallo would, this flavor does sound pretty intriguing. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 7% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Salsa-flavored Snacks:** The popularity of Lay's Salsa-Flavored Potato Chips indicates a growing trend for salsa-inspired snacks. - **Employee-inspired Flavors:** The success of Lay's Pico de Gallo chips highlights the trend of incorporating employee ideas for new product flavors. - **Spicy Taste Innovation:** Lay's Pico de Gallo chips show the trend of creating innovative spicy flavor combinations in the snack industry. ### Industries Being Reshaped - **Snack Food:** The salsa-flavored chip trend presents an opportunity for snack food companies to create new salsa-inspired products. - **Food Manufacturing:** The rise of employee-inspired flavors suggests opportunities for food manufacturing companies to engage their workforce in product development. - **Spices and Seasonings:** The demand for innovative spicy flavors opens up opportunities for spices and seasonings companies to develop unique blends for the snack industry. ## Related on Trend Hunter - [Tangy Heat Snack Chips](https://www.trendhunter.com/trends/lays-hot-sauce.md) - [Regionally Inspired Potato Chips](https://www.trendhunter.com/trends/lays-flavor-that-hits-home.md) - [Sandwich-Flavored Snack Chips](https://www.trendhunter.com/trends/new-lays-chips.md) - [Fan-Made Snack Chip Flavors](https://www.trendhunter.com/trends/lays-chips-flavors.md) - [Lime-Flavored Chip Snacks](https://www.trendhunter.com/trends/lime-flavored-chip.md) - [Spicy Pickle-Flavored Chips](https://www.trendhunter.com/trends/spicy-dill-pickle.md) - [Soccer Player-Themed Chips](https://www.trendhunter.com/trends/goat-cheese-flavor-series.md) - [Tailgate-Inspired Potato Chips](https://www.trendhunter.com/trends/kettle-brand-7-layer-dip.md) - [Salsa-Flavored Tortilla Chips](https://www.trendhunter.com/trends/salsa-verde-flavored-corn-tortilla-chips.md)