# Spicy Cheddar Cheese Chips The New Lay's Cheddar Jalapeno Chips are Here for 2020 By Katherine Pendrill | Published 2020-01-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lays-cheddar-jalapeno References: [brandeating](https://www.brandeating.com/2020/01/lays-puts-out-three-new-potato-chip-flavors-including-kettle-cooked-flamin-hot.html) To help you get through the cold winter months ahead, Lay's has just debuted three tasty new chip options: Lay's Cheddar Jalapeno, Lay's Poppables Sea Salt & Vinegar, and Lay's Kettle Cooked Flamin' Hot. With three vastly different flavors to choose from, there's something for everyone—no matter what your spice tolerance is. For those who like things on the cheesier side, Lay's Cheddar Jalapeno offer a sharp cheddar flavor with a slight hint of jalapeno. For salt fans, Lay's Sea Salt & Vinegar Poppables offer the classic flavor combo of salt and vinegar, but in the form of crunchy 3D chips. Finally, those who can handle the heat will want to try the new Lay's Flamin' Hot Kettle Cooked potato chips. Image Credit: *Lay's.* ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 12% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **New Spicy Snack Options:** The introduction of three new spicy chip flavors presents an opportunity for the snack food industry to cater to consumers seeking new, bold flavors. - **Cheese and Spice Combinations:** The debut of Lay's Cheddar Jalapeno chips highlights the trend of incorporating unique, unexpected flavor combinations in snack foods. - **Expansion of Poppables Line:** The addition of a Sea Salt & Vinegar flavor to the Poppables line of snacks presents an opportunity to expand and diversify the line even further. ### Sectors Adopting This - **Snack Food Industry:** The introduction of new chip flavors presents an opportunity for the snack food industry to innovate and experiment with unique flavors to cater to consumers' changing tastes. - **Spice and Cheese Manufacturing:** The debut of Lay's Cheddar Jalapeno chips presents an opportunity for spice and cheese manufacturers to collaborate and create more tasty, spicy cheese products. - **Packaged Food Industry:** The demand for new and unique flavors in snack foods presents an opportunity for the packaged food industry to develop innovative packaging solutions that appeal to consumers seeking bold and exciting snacking experiences. ## Related on Trend Hunter - [Spicy Cheese Snack Chips](https://www.trendhunter.com/trends/kettle-brand-spicy-pimento-cheese.md) - [Experimental Snack Chip Flavors](https://www.trendhunter.com/trends/lays-flavor-swap.md) - [Tangy Heat Snack Chips](https://www.trendhunter.com/trends/lays-hot-sauce.md) - [Fiery Nacho-Flavored Crisps](https://www.trendhunter.com/trends/scorchin-wavy-loaded-nachos.md) - [Fan-Made Snack Chip Flavors](https://www.trendhunter.com/trends/lays-chips-flavors.md) - [Remixed Spiced Cheese Snacks](https://www.trendhunter.com/trends/fritolay-snacks.md) - [Spicy Cheddar Popcorns](https://www.trendhunter.com/trends/spicy-cheddar-popcorn.md) - [Tangy Chilli Chips](https://www.trendhunter.com/trends/frito-lay-1.md) - [Spicy Pickle-Flavored Snacks](https://www.trendhunter.com/trends/dill-pickle-hot-cheetos.md)