# Free-From Comfort Food Chips These New Lay's Baked Flavors are Made with Olive Oil By Michael Hemsworth | Published 2025-12-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lays-baked References: [allrecipes](https://www.allrecipes.com/new-baked-lays-roasted-garlic-herb-and-loaded-baked-potato-11867746)  These new [Lay's](https://www.trendhunter.com/trends/lays-potato-chips) Baked potato chips have been announced by the brand as part of its recent commitment to offering [free-from snacks](https://www.trendhunter.com/trends/simply-snacks) that are more permissible for nutrition-minded consumers to enjoy. The snack chips come in two new flavors including Loaded Baked Potato and Roasted Garlic & Herbs, which are each baked rather than fried and made with olive oil. The crispy potato chips are also made with [no artificial flavors](https://www.trendhunter.com/trends/caulitos) and no colors from artificial sources to keep them in line with the changing dietary preferences of many consumers. The new Lay's Baked potato chips are reported to have 50% less fat than regular potato chips and are slated to start hitting store shelves nationwide in the US January 5, 2026. Image Credit: Lay's ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 76% | Activity: 76% | Freshness: 59% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Free-from Ingredients:** As consumers increasingly seek snacks made without artificial additives, the food industry is innovating with clean-label ingredients that appeal to health-conscious buyers. - **Health-conscious Snacking:** The rise of health-focused snacks like baked chips demonstrates a shift in consumer demand towards alternatives with reduced unhealthy components such as fat and artificial ingredients. - **Olive Oil Infusion:** Utilizing olive oil in snack production highlights a trend towards incorporating premium, healthier fats as a key selling point for modern consumers. ### Who This Affects Most - **Snack Foods Industry:** The snack foods industry is innovating with products that emphasize health benefits, such as lower fat content and natural ingredients, catering to evolving consumer preferences. - **Health and Wellness:** The health and wellness industry is intersecting with food manufacturing as consumers prioritize products that align with their nutritional and dietary visions. - **Plant-based Ingredients:** With a growing interest in plant-based and natural food components, industries are exploring new ingredients like olive oil to differentiate products and meet consumer demand for healthier options. ## Related on Trend Hunter - [Free-From Potato Chips](https://www.trendhunter.com/trends/lays-potato-chips.md) - [Curry-Flavored Snack Chips](https://www.trendhunter.com/trends/lays-thaistyle-red-curry.md) - [Fan-Made Snack Chip Flavors](https://www.trendhunter.com/trends/lays-chips-flavors.md) - [Recipe-Flavored Potato Chips](https://www.trendhunter.com/trends/pringles-chip-flavors.md) - [Tangy Heat Snack Chips](https://www.trendhunter.com/trends/lays-hot-sauce.md) - [Veggie-Made Avocado Oil Snacks](https://www.trendhunter.com/trends/good-health-veggie-snacks.md) - [Savory-Sweet Popped Potato Snacks](https://www.trendhunter.com/trends/popchips-sweet-heat.md) - [Single-Source Snack Chips](https://www.trendhunter.com/trends/westons-family-farms-organic-potato-chips.md) - [Budget-Friendly Conscious Chips](https://www.trendhunter.com/trends/sprouts-avocado-oil-potato-chips.md)