# Inaugural Layering Fragrances Madewell Launches Its First-Ever Fragrance Collection By Amy Duong | Published 2019-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/layering-fragrance References: [highsnobiety](https://www.highsnobiety.com/p/madewell-j-crew-fragrance-line/) & [madewell](https://www.madewell.com/) Madewell is a sister fashion label to [J.Crew](https://www.trendhunter.com/trends/timex-mk1) and it recently launched its inaugural fragrance selection feature four different scents -- it is developed to adopt a layering fragrance concept. The four options include 'Sedona,' '[Beau](https://www.trendhunter.com/trends/jean-paul-gaultier-1),' 'Chambray,' and '[Indigo](https://www.trendhunter.com/trends/204l-heron-blue).' The Sedona fragrance and Chambray feature floral notes, the Beau highlights scents of leather and amber cypress, and the Indigo scent fuses notes of sandalwood and green leaves for a rustic blend. All of the new fragrances are made using a series of cruelty-free ingredients and are designed to be layered with one another. Each wearer is encouraged to mix and match scents to create one that is individual to their own preference. The inaugural line is now available to shop online and in-store now. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 33% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Layering Fragrances:** Creating fragrances that can be mixed and matched for a unique scent experience. - **Cruelty-free Ingredients:** Using ingredients that are not tested on animals in fragrance production. - **Individualized Fragrance:** Empowering consumers to create their own personalized scent. ### Industries Being Reshaped - **Fashion:** Integrating fragrance collections as part of the fashion brand experience. - **Beauty:** Exploring innovative fragrance formulations using cruelty-free ingredients. - **Retail:** Providing opportunities for consumers to customize their fragrance purchases. ## Related on Trend Hunter - [Sensorial Fragrance Collections](https://www.trendhunter.com/trends/finery-fragrances.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md) - [Memorable Floral Fragrances](https://www.trendhunter.com/trends/kendra-scott.md) - [Luxury Fragrance Collections](https://www.trendhunter.com/trends/the-olfactory-series-1-collection.md) - [Inaugural Fashion Brand Fragrances](https://www.trendhunter.com/trends/wax-london-fragrances.md) - [Scent Wardrobe Fragrance Samplers](https://www.trendhunter.com/trends/scent-wardrobe-sample-set.md) - [Evoking Seasonal Scents](https://www.trendhunter.com/trends/evoking-seasonal-scents.md) - [Fragrance Layering Campaigns](https://www.trendhunter.com/trends/jo-malone-london-uniquely-you.md) - [Alpine-Inspired Fashion Collections](https://www.trendhunter.com/trends/madewell-the-chalet-shop.md)