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# Overtly Oversized Editorials
LN-CC Debuted Its New Fall Layered Styles with a Youthful Lookbook

By Riley von Niessen | Published 2016-08-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/layered-style
References: [hypebeast](http://hypebeast.com/2016/8/ln-cc-oversized-youth-editorial) & [ln-cc](http://ln-cc.com)

LN-CC, a high-end fashion retailer that's based in London, England, recently released some of its latest layered styles in time for the [fall season](https://www.trendhunter.com/trends/siegelman-stable-1).

As a means to promote the pieces and make clear its target demographic, the company included an angst-ridden lookbook to go along with it. Its muse is adorned in blatantly oversized pieces, making him appear like a child wearing his father's clothing.

Although that's not an image most men go for, LN-CC use of the huge layered styles allows the clothing from its various brands to be at the forefront of every picture. In addition to this, the [black and white imagery](https://www.trendhunter.com/trends/jiyongkim-fw25) pays tribute to the vintage styles that many of the brand's designers draw from.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 86% | Activity: 82% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Layered Oversized Fashion:** There is an opportunity to create a line of layered oversized clothing targeting youthful consumers.
- **Vintage-inspired Black and White Imagery:** Using a black and white aesthetic can create unique marketing opportunities for vintage-inspired fashion brands.
- **Youthful Angst-ridden Lookbooks:** Brands can attract targeted demographics using lookbooks showcasing youth cultures and attitudes.

### Sectors Adopting This

- **High-end Fashion Retail:** High-end fashion retailers can experiment with different marketing approaches to attract younger consumers.
- **Men's Fashion:** There is a growing market for oversized fashion styles in men's fashion.
- **Vintage Fashion:** Vintage fashion brands can incorporate modern styles and marketing strategies to appeal to younger generations.

## Related on Trend Hunter

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- [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md)
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- [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md)
- [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md)
