# Sweet Layered Frappucinos Starbucks Japan Rolled Out a New Butterscotch-Flavored Beverage By Colin Smith | Published 2024-03-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/layered-butterscotch-frappucino References: [brandeating](https://www.brandeating.com/2024/03/starbucks-debuts-new-layered-butterscotch-frappuccino-in-japan.html#google_vignette) & [starbucks.co.jp](https://www.starbucks.co.jp/index.html)  [Starbucks Japan](https://www.trendhunter.com/trends/butterscotch-latte) introduces the Layered Butterscotch Frappuccino, which has a creamy, caramel-rich flavor inspired by butterscotch candies. This beverage combines coffee, milk, white chocolate, and vanilla flavors with ice, layered over fresh cream and [white chocolate syrup](https://www.trendhunter.com/trends/creamy-white-chocolate). It’s finished with a drizzle of caramelized butterscotch sauce, which includes a shot of espresso, and topped with coffee-flavored whipped cream. Priced at 690 yen, the drink is available until April 9, 2024. The Layered Butterscotch Frappuccino draws on the popularity of canned milk coffee in Japan, a blend of milk, coffee, and sugar commonly found in vending machines. The new Frappuccino is a nod to this traditional beverage, offering a modern twist for Starbucks customers. It follows the release of the [Creamy & Sweet Milk Coffee](https://www.trendhunter.com/trends/haruzora-milk-coffee-frappuccino) from the previous spring, which was very successful in the region. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 45% | Activity: 60% | Freshness: 22% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Modernized Traditional Flavors:** Creating innovative beverages that put a modern spin on traditional flavors, appealing to customers seeking unique sensory experiences. - **Layered Beverage Experiences:** Developing layered drinks that offer a multi-dimensional taste journey, catering to consumers looking for complex flavor profiles. - **Cultural Inspiration Fusion:** Exploring the fusion of cultural inspirations in beverage creations, blending global tastes to attract a diverse range of consumers. ### Who This Affects Most - **Beverage Manufacturing:** Opportunities for beverage manufacturers to innovate by experimenting with layering techniques and unique flavor combinations, capturing consumer interest. - **Hospitality & Food Service:** Innovative opportunities for the hospitality and food service industry to offer customized layered beverage experiences, enhancing customer satisfaction and loyalty. - **Culinary Tourism:** Potential for the culinary tourism industry to showcase fusion beverages inspired by diverse cultural influences, attracting travelers seeking authentic and novel gastronomic experiences. ## Related on Trend Hunter - [Layered Butterscotch Cafe Drinks](https://www.trendhunter.com/trends/caramelly-milk-coffee-frappuccino.md) - [Blended Sweet Potato Beverages](https://www.trendhunter.com/trends/osatsu-butter-frappuccino.md) - [Layered Cool Beverages](https://www.trendhunter.com/trends/strato-frappuccino.md) - [Seasonal Frappuccino Treats](https://www.trendhunter.com/trends/caramel-melts-popcorn.md) - [Snow-Inspired Blended Cafe Drinks](https://www.trendhunter.com/trends/hatsuyuki-frappuccino.md) - [Cola-Infused Frappuccinos](https://www.trendhunter.com/trends/cola-frappuccino.md) - [Layered Cake-Inspired Coffees](https://www.trendhunter.com/trends/opera-frappuccino.md) - [Regional Holiday Cafe Beverages](https://www.trendhunter.com/trends/hojicha-mochitto-milk.md) - [Autumnal Pear Cafe Drinks](https://www.trendhunter.com/trends/younashi-nama-caramel-frappuccino.md)