# Hip-Hoppin' Saint Nicks Lay-Z Santa Uses Beats to Promote the LG Optimus Phone By Katherinev123 | Published 2011-12-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lay-z-santa References: [brandingmagazine](http://www.brandingmagazine.com/2011/12/07/lgs-social-campaign-for-this-holiday-season/) & [facebook](http://www.facebook.com/LGMobile) Lay-Z Santa is here and he wants you to choose the LG Optimus phone this holiday season. Part of a large social campaign by [LG Electronics](https://www.trendhunter.com/trends/radio-optimism), this video featuring the hip-hoppin' Kris Kringle presents all the merits of the LG Optimus -- "Optimus black crystal clear bright display and Optimus 3D aint no glasses needed" -- to a fun and catchy beat you can't help but nod your head to. But Lay-Z Santa is only one part of LG Electronics' social campaign, which also includes daily quiz challenges that offer its [Facebook](https://www.trendhunter.com/trends/bolthouse-fresh) fans a chance to win an LG Optimus 3D or LG Optimus Black. In addition, the brand's Facebook page lets you send Lay-Z Santa or your friends and family [holiday e-greetings](https://www.trendhunter.com/trends/naughty-or-nice-video). ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 30% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Social Media Marketing:** Using social media platforms as a marketing tool to engage with customers and promote products or services. - **Influencer Marketing:** Collaborating with popular personalities or influencers to endorse and create content around a brand or product. - **Interactive Advertising:** Utilizing interactive elements in advertisements to capture the audience's attention and enhance brand engagement. ### Industries Being Reshaped - **Consumer Electronics:** Capitalizing on the growing demand for innovative technological devices and gadgets. - **Mobile Telecommunications:** Providing mobile network services and devices to facilitate connectivity and communication. - **Digital Advertising:** Offering advertising solutions optimized for online platforms and targeted to specific demographics. ## Related on Trend Hunter - [Holiday Diss Tracks](https://www.trendhunter.com/trends/the-rizzler.md) - [Faux Santa Ad Spots](https://www.trendhunter.com/trends/mint-mobile.md) - [Warm Tech Holiday Campaigns](https://www.trendhunter.com/trends/a-friend-for-christmas.md) - [Virtual Brand-Backed Christmas Campaigns](https://www.trendhunter.com/trends/virtual-santa-visits.md) - [Human Connection-Emphasizing Radio Initiatives](https://www.trendhunter.com/trends/radio-optimism.md) - [AI-Powered Santa Toys](https://www.trendhunter.com/trends/heysanta.md) - [Santa-Themed Chocolate Products](https://www.trendhunter.com/trends/reeses-dj-santa.md) - [Rental App Holiday Campaigns](https://www.trendhunter.com/trends/santastrophe.md) - [Vibrant Snowy Holiday Campaigns](https://www.trendhunter.com/trends/share-the-joy.md)