# Urbane Bottle Branding Lawyer's House Wine Packaging Suits Up with a Sophisticated Sticker By Amelia Roblin | Published 2013-04-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lawyers-house-wine References: [thedieline](http://www.thedieline.com/blog/2013/4/16/lawyers-house-wine.html) & [brandient](http://brandient.com/en/featured-clients) There are several techniques for formalizing the look of a product wrapper, but few designers would jump to the solution that Brandient has exercised. Lawyer's House Wine packaging has been donned in what appears to be a [men's dinner jacket](https://www.trendhunter.com/trends/woodford-reserves-2025-holiday-bottle), demonstrating outside-of-the-box thinking. Perhaps you need to choose a [bottle of wine](https://www.trendhunter.com/trends/developed-through-time) for a fancy dinner -- what better alcoholic companion could you pick out than one that's dressed similar to you? The dark flask is swathed in a [richly textured label](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) that's been enhanced with a pinstripe pattern. A fold towards the top of the sticker mimics a collar and a small pocket has been integrated too. Lawyer's House Wine packaging is even accessorized with a luxurious red handkerchief to complete its dapper design. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 75% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Formalized Packaging:** Exploring unconventional methods to formalize the look of product packaging, such as incorporating clothing-inspired elements. - **Textured Labels:** Enhancing product packaging with richly textured labels to create a unique sensory experience for consumers. - **Fashion-inspired Packaging:** Creating packaging designs that draw inspiration from fashion and apparel, adding a touch of luxury and sophistication to the product. ### Sectors Adopting This - **Wine and Spirits:** Innovating wine and spirits packaging to stand out on store shelves and appeal to discerning consumers. - **Packaging Design:** Providing opportunities for designers to think creatively and break traditional packaging norms to create eye-catching and memorable designs. - **Luxury Goods:** Exploring fashion-inspired packaging designs to elevate the perceived value of products in the luxury goods industry. ## Related on Trend Hunter - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md)