# Meme-Inspired Hard Lemonade Ads Mike’s Hard Lemonade Ad Uses the Filter That Made "Lawyer Cat" By Laura McQuarrie | Published 2021-03-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lawyer-cat References: [designtaxi](https://designtaxi.com/news/413172/Lawyer-Cat-Reveals-His-Real-Human-Face-In-Quirky-Mike-s-Hard-Lemonade-Ad/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+designtaxi_news+%28TAXI+Daily+News%29) & [youtu.be](https://youtu.be/owFJuYdxC7E) The accidental use of a [cat filter](https://www.trendhunter.com/trends/flavor-filters) during a virtual Zoom court hearing led to a viral Internet sensation and a Mike’s Hard [Lemonade](https://www.trendhunter.com/trends/jobstacle-course) ad starring "Lawyer Cat." Texas attorney Rod Ponton appears in both human and cat form in the new ad from [Mike's Hard Lemonade](https://www.trendhunter.com/trends/good-boy-vodka-lemonade), which says that "a hard day calls for a hard lemonade.” The 17-second ad spot imagines unreleased footage from the day that Lawyer Cat was created, specifically, the moments following the court hearing. What emerged as a cautionary tale for all professionals turned into a fun moment that united people around the world who found much-needed comic relief in the midst of a pandemic and daily Zoom calls of their own. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 6% | Activity: 39% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Meme-inspired Advertising:** Using popular Internet memes to promote products and services. - **Virtual Marketing:** Capitalizing on the popularity of virtual events and interactions for promotional purposes. - **Humorous Branding:** Incorporating humor into brand marketing to engage with audiences and create viral content. ### Industries Being Reshaped - **Alcoholic Beverages:** Alcoholic beverage companies using humorous and relatable advertising to appeal to younger, tech-savvy audiences. - **Legal Services:** Using funny marketing campaigns to show a more approachable side of lawyers and legal services. - **Technology:** Developing and promoting apps, filters, and other technology that capitalizes on the popularity of Internet memes and viral content. ## Related on Trend Hunter - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Unfiltered Seltzer Campaigns](https://www.trendhunter.com/trends/do-it-for-the-flavor.md) - [Job-Themed Obstacle Courses](https://www.trendhunter.com/trends/jobstacle-course.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Throwback Hard Lemonades](https://www.trendhunter.com/trends/mikes-hard-freeze.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Alcohol-Branded Paid Time Off](https://www.trendhunter.com/trends/mikes-time-off.md) - [Bar Cart Mascots](https://www.trendhunter.com/trends/new-ad-series.md) - [Big-Screen Cat Ads](https://www.trendhunter.com/trends/inaba.md)