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# Ironic Lawsuit NFTs
John Geiger Enters the Metaverse with a Nike Lawsuit NFT

By Elena Rahman | Published 2022-02-24 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/lawsuit-nft
References: [johngeigerco](https://johngeigerco.com/)

John Geiger is transforming a negative into a positive with its new Lawsuit NFT. The brand is currently being sued by [Nike](https://www.trendhunter.com/trends/nike-and-fortnite) and has taken the situation to new heights with the release of a rare NFT, marking its first step into the metaverse.

The eponymous sneaker and fashion brand enters the digital realm following its partnership with [EA Sports](https://www.trendhunter.com/trends/fc-25) Madden THE YARD. John Geiger is offering its [NFT collection](https://www.trendhunter.com/trends/fortnite-kicks) in three editions, Gold, Silver, and Bronze. The NFTs consist of John Geiger's GF-01 style sneaker images alongside a copy of the Nike lawsuit.

"The JG Lawsuit NFT will harness our lawsuit versus Nike, which has created even more of a loyal following," as John Geiger states.

Image Credit: John Geiger

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 80% | Activity: 90% | Freshness: 11%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### Key Themes Behind This Trend

- **Lawsuit Nfts:** The rise of lawsuit NFTs presents an opportunity for brands and individuals to turn negative situations into positive ones by leveraging the power of blockchain technology.
- **Fashion Nfts:** Fashion brands can explore opportunities in the metaverse by releasing NFTs that showcase their unique style and create new revenue streams.
- **Metaverse Partnerships:** Partnerships with digital platforms such as EA Sports Madden THE YARD can help brands tap into the potential of the metaverse and reach new, tech-savvy audiences.

### Where This Applies

- **Fashion:** The fashion industry can leverage the power of NFTs and the metaverse to drive revenue and brand loyalty by offering unique digital products and experiences.
- **Legal:** Law firms and legal professionals can explore the potential of NFTs as a tool for enhancing their clients' digital reputation and protecting their intellectual property rights.
- **Gaming:** Gaming companies and platforms can partner with fashion and lifestyle brands to offer exclusive NFT collections that enhance the in-game experience and offer additional value to players.

## Related on Trend Hunter

- [In-Game Digital Sneakers](https://www.trendhunter.com/trends/nike-and-fortnite.md)
- [Sneaker Digital Crossover Realms](https://www.trendhunter.com/trends/airphoria.md)
- [3D Metaverse Sneakers](https://www.trendhunter.com/trends/ebit.md)
- [Digital NFT Hoodies](https://www.trendhunter.com/trends/ar-genesis-hoodie.md)
- [Collectible Virtual Sneakers](https://www.trendhunter.com/trends/stepn-go-x-casio.md)
- [Branded Gamified NFTs](https://www.trendhunter.com/trends/gap-nfts.md)
- [Metaverse Footwear Capsules](https://www.trendhunter.com/trends/maison-margiela-2.md)
- [Metaverse Retail Games](https://www.trendhunter.com/trends/the-sneakerheadz-society.md)
- [Co-Branded NFT Sneakers](https://www.trendhunter.com/trends/stepn-x-adidas-genesis-sneakers.md)
