# Health-Focused Convenience Pop-Ups Lawson Inc. Spotlighted Better-for-You Goods for Businesspeople By Laura McQuarrie | Published 2018-02-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lawson-inc References: [english.kyodonews.net](https://english.kyodonews.net/news/2018/01/a01bd6c1b44a-convenience-stores-tap-into-health-boom.html) Many convenience stores prioritize the sales of low-cost, grab-and-go goods, but [Lawson Inc.](https://www.trendhunter.com/trends/lawson-morisugi-challenge), a convenience store franchise chain in Japan, launched a pop-up targeting the busy, yet [health-conscious businessperson](https://www.trendhunter.com/trends/corporate-wellness-program). At the [pop-up shop](https://www.trendhunter.com/trends/sweeten-your-strength) set up in January in Tokyo, Lawson Inc. spotlighted low-carbohydrate snacks and even curated nine different meal suggestions for different kinds of consumers. For someone who wanted to "work actively throughout the day," Lawson Inc. suggested a sandwich, a green smoothie and a hard-boiled egg. As well as being able to find quick, easy and healthy meal ideas in-store, consumers had the chance to consult the store manager, a certified dietitian who could offer also guidance tailored to one's lifestyle and eating habits. Image Credit: KYODO NEWS ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 95% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Health-centric Convenience Stores:** Lawson Inc. offers a model to create health-focused convenience stores that cater to health-conscious consumers. - **Personalized Nutritional Guidance:** Convenience stores can offer personalized nutritional guidance by employing certified dietitians to provide tailored advice to customers. - **Low-carbohydrate Snacks:** Convenience stores can cater to customers on low-carbohydrate diets by offering a range of low-carbohydrate snacks and meals. ### Where This Applies - **Convenience Stores:** Convenience stores can innovate by offering healthier options and personalized nutritional guidance to attract health-conscious customers. - **Dietary Consulting:** Businesses can consider employing certified dietitians to offer personalized nutritional guidance and consulting, as seen in Lawson Inc.'s pop-up. - **Health Food Industry:** Health-focused convenience stores can spark innovation in the health food industry by elevating the standard for health-centric snack and meal options. ## Related on Trend Hunter - [Convenient Store-Themed Pop-Ups](https://www.trendhunter.com/trends/lee-kum-kee.md) - [Last-Minute Meal Pop-Ups](https://www.trendhunter.com/trends/no-need-to-go-to-the-store-store.md) - [Functional Nutrition Convenience Stores](https://www.trendhunter.com/trends/storrd.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Playful Tokyo Pop-Ups](https://www.trendhunter.com/trends/tokyo-popups.md) - [Nutrition-Forward Treat Shop Pop-Ups](https://www.trendhunter.com/trends/treat-shoppe.md) - [Pop-Up Recovery Shops](https://www.trendhunter.com/trends/nikes-soup-shop.md) - [Value-Minded Convenience Store Promotions](https://www.trendhunter.com/trends/lawson-morisugi-challenge.md) - [Nutritious Grab-and-Go Beverages](https://www.trendhunter.com/trends/elevate.md)