# Iconic Superstar Shades Lawrence & Mayo's Print Campaign Capitalizes on Popular Icons By Luisa Amanda Gomes | Published 2010-04-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lawrence-and-mayo-print-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/lawrence_mayo_lennon) & [lawrenceandmayo.co.in](http://www.lawrenceandmayo.co.in/) Glasses company Lawrence & Mayo recently launched a [print campaign](https://www.trendhunter.com/trends/legitimate-you) that utilizes the highly recognizable spectacles of the greats like John Lennon, Bono and the Terminator. The ads detail the highlights of these celebrities’ careers, but strangely it’s the [glasses that stand out](https://www.trendhunter.com/trends/no-rules-club) in these mini bios. So the tagline reads, “Lawrence & Mayo. Your glasses are you.” I find this ad campaign pretty effective, except for one thing -- I don’t need glasses so I can’t be a part of this ideology. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 1% | Activity: 13% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-endorsed Eyewear:** Opportunities for eyewear companies to partner with iconic figures and capitalize on popular culture to sharpen brand appeal. - **Personality-infused Marketing:** Opportunities for brands to step away from traditional advertising and inject personality into their campaigns to create a lasting impression on consumers. - **Optical Fashion Statements:** Opportunities for the eyewear industry to view glasses as a fashion statement, rather than just a functional necessity. ### Where This Applies - **Eyewear:** The eyewear industry can leverage celebrity endorsements to drive sales and increase brand appeal. - **Advertising:** There is a growing trend in the advertising industry to focus on personality-infused marketing campaigns to create lasting impressions on consumers. - **Fashion:** The glasses themselves can be viewed as a fashion statement, offering opportunities for the fashion industry to collaborate with eyewear brands. ## Related on Trend Hunter - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Motocross-Inspired Eyewear Campaigns](https://www.trendhunter.com/trends/eyewear-campaigns.md) - [Iconic Eyewear Design Revivals](https://www.trendhunter.com/trends/hookipa-ultra.md) - [Reimagined Eyewear Campaigns](https://www.trendhunter.com/trends/hookipa-ultra-campaign.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [QSR Eyewear Capsules](https://www.trendhunter.com/trends/kfc-x-shady-rays.md) - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md)