# Plus-Size Pin-Up Spreads The Steamy Robyn Lawley Vogue Australia September 2011 Shoot By Marie | Published 2011-08-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lawley-vogue-australia-september References: [fashiongonerogue](http://fashiongonerogue.com/robyn-lawley-max-doyle-vogue-australia-september-2011/) & [vogue.au](http://www.vogue.com.au/fashion/news/robyn) Images of [classic pin-up beauty](https://www.trendhunter.com/trends/tyler-mcgillivary-3) are revisited in the Robyn Lawley [Vogue](https://www.trendhunter.com/trends/nft-collection2) Australia September 2011 spread by photographer Max Doyle, titled 'Belle Curve.' The 10 page editorial is the first time a plus-size model has been featured in Vogue Australia, but will certainly not be the last. Editor Kirstie Clements notes in her September editor's letter, “This is the first time Vogue Australia has shot a larger model and, of course, now that we have done it, I ask myself why we didn’t do it sooner." Lawley is a perfect pin-up superstar in the photos, sporting a fringe that would make Bettie Page herself jealous. Her 50s-inspired locks, paired with bright-red lipstick and thigh-high stockings, create a look that is reminiscent of the cartoon character Jessica Rabbit, known for her sassy and seductive poses. The Robyn Lawley Vogue Australia September 2011 shoot shows that [curves are definitely 'in'](https://www.trendhunter.com/trends/curve-by-the-shirt-company) -- if they had ever left at all. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Curves Embraced:** The increasing inclusion of plus-size models in high-fashion editorials creates opportunities for brands to cater to a more diverse range of body types. - **Pin-up Revival:** The resurgence of pin-up style in fashion photography presents opportunities for clothing brands to create retro-inspired collections that celebrate femininity and body positivity. - **Plus-size Representation:** The growing visibility of plus-size models in mainstream fashion magazines highlights the need for greater representation and inclusivity in the industry. ### Where This Applies - **Fashion:** Fashion brands can capitalize on the trend of embracing curves by expanding their size ranges and featuring more plus-size models in their campaigns. - **Beauty:** Beauty brands can tap into the pin-up revival trend by creating makeup and hairstyling tutorials that cater to the vintage-inspired aesthetic. - **Media:** Media platforms and publishers can seize the opportunity for more diverse representation by featuring plus-size models in their content and challenging conventional beauty standards. ## Related on Trend Hunter - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Body-Inclusive Image Apps](https://www.trendhunter.com/trends/body-type-range.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Size-Inclusive Shirt Collections](https://www.trendhunter.com/trends/curve-by-the-shirt-company.md) - [Body-Inclusive Reality TV Ads](https://www.trendhunter.com/trends/roses-for-every-body.md)