# Gamified Walking Apps Lawa Gets Players Moving by Turning Real-World Steps into In-Game Power By Laura McQuarrie | Published 2025-07-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lawa References: [lawa.world](https://www.lawa.world/) & [play.google](https://play.google.com/store/apps/details?id=world.lawa.app&pli=1)  In response to the concerning statistic that 50% Dutch adolescents fail to meet their recommended daily hour of physical activity, Lawa was developed as a fun way to encourage Gen Z and Gen Alpha to get their steps in. This [gamified experience for teens](https://www.trendhunter.com/trends/avatone), described as "Mario Kart meets Strava," turns [real-world steps](https://www.trendhunter.com/trends/daily-steps) into in-game racing power, and ultimately aims to get players moving. For many, walking isn't a rewarding enough activity on its own, but skipping it can lead to serious health risks, including obesity, a weakened immune system and reduced performance at school or work. This 100% free app has no in-game ads or purchases, and instead makes the most of integrated brand activations. Already, several Dutch brands have partnered with the platform on [branded tournaments](https://www.trendhunter.com/trends/scratch-earth) that challenge participants to virtually race through environments for the chance to claim physical or digital rewards. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 25% | Activity: 36% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Gamified Wellness:** Turning physical activity into gameplay presents novel ways to engage younger audiences in health initiatives. - **Real-world Incentivization:** Offering real or digital rewards for completing virtual challenges connects digital experiences with tangible outcomes. - **Brand-integrated Gamification:** Collaborative tournaments with brand partners harness the power of interactive advertising without traditional ads. ### Sectors Adopting This - **Health Tech:** The intersection of fitness and gaming technology opens up new avenues for preventative health applications. - **Digital Advertising:** Brands are finding innovative methods to embed advertising within gaming experiences, bypassing ad fatigue. - **Mobile Gaming:** Exploring synergies between mobile gaming and physical activity apps revitalizes interest in active lifestyle promotions. ## Related on Trend Hunter - [Gamified Walking Experiences](https://www.trendhunter.com/trends/walkable.md) - [Gamified Step Tracking](https://www.trendhunter.com/trends/floramis-walk.md) - [Gamified Step Trackers](https://www.trendhunter.com/trends/cangogo.md) - [Walking Tracker Apps](https://www.trendhunter.com/trends/step-journey.md) - [Gamified Wellness Platforms](https://www.trendhunter.com/trends/healthgame.md) - [Gamified Fitness Platforms](https://www.trendhunter.com/trends/urace.md) - [Exercise-Focused Gaming Apps](https://www.trendhunter.com/trends/smart-5min-x-suika-game.md) - [Virtual Fitness Tracking](https://www.trendhunter.com/trends/steptastic.md) - [Mobile HIIT Games](https://www.trendhunter.com/trends/run-legends.md)