# Element-Strung Word Ads The LavkaLavka Food Made By Nature Campaign is Clever and Simple By Meghan Young | Published 2012-11-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lavkalavka-food-made-by-nature References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/11/lavkalavka-beef-chicken-potato/) & [facebook](https://www.facebook.com/pages/Kitchen-Creative-studio/253774004666386) The LavkaLavka Food Made By Nature ad campaign has cleverly strung together elements from the periodic table to spell out the words beef, chicken and potato. The images, which accompany the tag line, "Tired of unnatural products?", show that such foods can often be grown in a scientific lab rather than [naturally at a farm](https://www.trendhunter.com/trends/brother-nature) as they should. Created by [Creative](https://www.trendhunter.com/trends/g-fuel-4) studio, an ad agency based in Russia, the LavkaLavka Food Made By Nature ad campaign simply and effectively gets its point across, at least to those familiar with the tabular display of the chemical elements in the periodic table. Granted, there is a good chance that these particular elements don't exist in real life. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 63% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Element-strung Word Ads:** Opportunity for creative advertising campaigns that use unconventional methods, such as stringing together elements from the periodic table to create words. ### Sectors Adopting This - **Food and Beverage:** Potential for disruptive innovation in the food industry by promoting natural and organic products over artificially produced foods. - **Advertising and Marketing:** Opportunity for ad agencies to come up with inventive and impactful advertising campaigns that captivate audiences and communicate complex ideas in a simple and clever manner. - **Biotechnology:** Potential for disruptive innovation in the biotech industry to develop more sustainable and natural methods of food production, challenging the reliance on scientific labs for growing food. ## Related on Trend Hunter - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [AI-Powered QSR Campaigns](https://www.trendhunter.com/trends/fastfood-ad.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Disruptive Honey Marketing Campaigns](https://www.trendhunter.com/trends/nature-nates.md) - [Alternative Butter Ads](https://www.trendhunter.com/trends/crush-expectations.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md)