# Frugal Fashion Rentals 'Lavish Labels (Borrowed)!' Lends Luxury Clothing for Style on a Budget By Sarah Moore | Published 2012-03-21 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/lavish-labels-borrowed References: [lucidcommunications](http://www.lucidcommunications.ca/) & [lavishlabelsborrowed](http://www.lavishlabelsborrowed.com/index.html) 'Lavish Labels (Borrowed)!' is the fashionista-on-a-budget's little secret for staying on trend -- without having to remortgage her house to afford it. The Beverly Hills boutique has a small and intimate showroom that provides one-on-one service for those looking to get a great look they can [borrow for a few days](https://www.trendhunter.com/trends/lulu-guinness-x-by-rotation) at a fraction of the retail cost. Each item averages about $100 US and can be kept for up to five days. Some of the designers available include fashion icons Badgley Mischka, Diane von Furstenberg, Betsey Johnson and L'Agence. Busy jet-setters who are only in town for a few days or travelers cursing their airline for losing their luggage would also benefit from the 'Lavish Labels (Borrowed)!' service. The clothes available are [fashion-forward](https://www.trendhunter.com/trends/the-lilly-reserve-collection), easily accessible, professionally cleaned upon return, and don't require being steamed to remove all of the wrinkles that have accumulated from being crammed into a suitcase. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 21% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Fashion Rental:** Opportunity for businesses to offer high-end fashion items for short-term rentals, enabling customers to stay on trend without breaking the bank. - **Luxury Borrowing:** Growing trend of borrowing luxury clothing and accessories for special occasions or everyday wear instead of buying them, creating a more affordable and sustainable fashion consumption model. - **Convenience Services:** Increasing demand for convenient fashion services that cater to busy individuals, such as jet-setters and travelers, by providing access to fashionable clothing without the hassle of luggage or maintenance. ### Where This Applies - **Fashion Retail:** Fashion retailers can explore the opportunity of offering rental services for designer clothing to tap into the growing market of budget-conscious consumers who still want to experience luxury. - **Sharing Economy:** Sharing economy platforms can disrupt the fashion industry by providing a platform for individuals to rent out their high-end clothing and accessories, revolutionizing the way people access luxury items. - **Travel and Hospitality:** Travel and hospitality businesses can partner with fashion rental services to enhance the customer experience for travelers, providing them with fashionable alternatives to cope with lost or delayed luggage. ## Related on Trend Hunter - [Long-Term Luxury Bag Rentals](https://www.trendhunter.com/trends/rental-program.md) - [Luxury Bridal Rental Platforms](https://www.trendhunter.com/trends/ps-bridal-rental.md) - [Accessible Luxury Goods Platforms](https://www.trendhunter.com/trends/zero-collective.md) - [P2P Clothing Rental Platforms](https://www.trendhunter.com/trends/sizters-rent-lend-fashion.md) - [Traveler-Targeted Bag Rentals](https://www.trendhunter.com/trends/the-borrow-bag-library.md) - [Festival-Ready Fashion Rentals](https://www.trendhunter.com/trends/the-festival-closet.md) - [Fashion Rental Partnerships](https://www.trendhunter.com/trends/lulu-guinness-x-by-rotation.md) - [Rentable Wedding Florals](https://www.trendhunter.com/trends/rentable-wedding-bouquets.md) - [Wedding Guest Outfit Rentals](https://www.trendhunter.com/trends/by-rotation-and-airbnb.md)