# Filter-Free Water Bottle Purifiers The 'LaVie 2GO' Improves the Taste and Smell of Tap Water By Michael Hemsworth | Published 2019-06-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/lavie-2go References: [thegadgetflow](https://thegadgetflow.com/portfolio/purifying-water-bottle/) & [indiegogo](https://www.indiegogo.com/projects/lavie-2go-premium-water-everywhere?utm_source=GadgetFlow&utm_medium=GadgetFlow&utm_campaign=GadgetFlow&utm_content=GadgetFlow) The 'LaVie 2GO' water bottle is a simple yet effective solution for consumers seeking to [purify their tap water](https://www.trendhunter.com/trends/lumos-water-purifier) that aims to improve the smell and taste without the use of filters. The bottle consists of a borosilicate glass chamber that is filled with water before being slid into the accompanying anodized aluminum sleeve. This will then start the light-induced chlorine photolysis procedure that mimics the effect of solar light to purify the taste of water in just 15 minutes. The unit can be used anywhere and features a USB-compatible design for powering the device with any existing power bank or compatible adapter. The 'LaVie 2GO' water bottle comes in several distinguished color options and eliminates the need for [disposable filters](https://www.trendhunter.com/trends/electric-water-filter-pitcher) for a more eco-friendly user experience. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 48% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Water Purification:** Disruptive innovation opportunity: Develop filter-free water purification technologies that are environmentally friendly. - **Portable Water Purification:** Disruptive innovation opportunity: Create portable water purification solutions for on-the-go consumers. - **Non-chemical Water Purification:** Disruptive innovation opportunity: Invent non-chemical water purification methods to improve taste and smell. ### Where This Applies - **Water Filtration:** Disruptive innovation opportunity: Revolutionize the water filtration industry with sustainable and convenient filter-free solutions. - **Outdoor Adventure Equipment:** Disruptive innovation opportunity: Design portable water purification products specifically for outdoor adventure enthusiasts. - **Home Appliance:** Disruptive innovation opportunity: Develop non-chemical water purification devices for home use that enhance tap water quality. ## Related on Trend Hunter - [Water Purifier Devices](https://www.trendhunter.com/trends/ladislamp-disinfection.md) - [Five-in-One Water Filter Bottles](https://www.trendhunter.com/trends/vitaloop-water-filtration-bottle.md) - [Bacteria-Banishing Bottle Caps](https://www.trendhunter.com/trends/smart-water-bottle-cap.md) - [Bacteria-Killing Water Bottles](https://www.trendhunter.com/trends/uvc-selfcleaning-water-bottle.md) - [Dual Filtration Tumblers](https://www.trendhunter.com/trends/water-filter-tumbler.md) - [Personal Water-Ionizing Bottles](https://www.trendhunter.com/trends/piurify-hydrogenator-bottle.md) - [Speedy Water Purification Bottles](https://www.trendhunter.com/trends/grayl-ultrapress.md) - [Self-Cleaning Water Bottles](https://www.trendhunter.com/trends/halo-smart-water-bottle.md) - [Water-Purifying Water Jugs](https://www.trendhunter.com/trends/luvia.md)