# Embroidered Quilt Jackets Percival Has Teamed Up Laveham To Launch a New Outerwear Capsule By Niko Pajkovic | Published 2022-10-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lavenham-1 References: [hypebeast](https://hypebeast.com/2022/10/percival-lavenham-capsule-collection-release-info) & [percivalclo](https://www.percivalclo.com/) British fashion label [Percival](https://www.trendhunter.com/trends/percival-x-ford) has partnered with outwear heritage brand Lavenham to launch a new collaborative apparel collection that centers around high-quality craftsmanship and locally-sourced garments. The new Percival x Lavenham collaboration features a range of fall-ready [quilted jackets and vests](https://www.trendhunter.com/trends/moncler-and-jw-anderson), all of which arrive adorned with bespoke embroidery. The pieces feature a variety of color combinations, mixing navy blues, light khakis, and bright oranges. In addition, the quilted jackets feature corduroy collars, which serve to lend them an interesting [workwear appeal](https://www.trendhunter.com/trends/nepenthes-capsule). The embroidery on both the jackets and the vests features nature-inspired imagery, such as daises, leaves, botanical arrangments, and swans. For those interested, the Percival x Lavenham collaboration is now available to shop on Percival's website. Image Credit: Percival ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 63% | Activity: 50% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Local-sourcing:** The partnership between Percival and Lavenham centers around high-quality craftsmanship and locally-sourced garments, creating opportunities for small businesses to collaborate and expand their consumer base. - **Bespoke Embroidery:** The combination of quilting and bespoke embroidery creates unique and personalized pieces, presenting a disruptive innovation opportunity for custom apparel and accessories. - **Nature-inspired Imagery:** Nature-inspired embroidery on both jackets and vests presents an opportunity for eco-friendly and sustainable fashion designers to collaborate with traditional brands. ### Industries Being Reshaped - **Fashion:** The new collaborative collection by Percival and Lavenham highlights the importance of craftsmanship and locally sourced materials in contemporary fashion, providing opportunities for niche brands to collaborate with traditional ones. - **Apparel:** The embroidered quilt jackets and vests in this collaboration illustrate the importance of customization and personalization in the fashion industry, creating opportunities for manufacturers to offer similar products. - **Textile:** The locally sourced materials used in this collaboration and the emphasis on high-quality craftsmanship highlights the importance of sustainable and eco-friendly textiles, creating opportunities for small businesses to address this emerging market. ## Related on Trend Hunter - [Auto-Inspired Apparel Capsules](https://www.trendhunter.com/trends/percival-x-ford.md) - [Nature-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/the-fruit-stand-1.md) - [Street Vendor-Inspired Streetwear](https://www.trendhunter.com/trends/the-fruit-stand.md) - [Apparel Drop Additions](https://www.trendhunter.com/trends/percival-ss25-drop-2.md) - [Tariff-Friendly Apparel Collections](https://www.trendhunter.com/trends/usa-edit.md) - [Refined Spring Shoe Collabs](https://www.trendhunter.com/trends/kleman-x-percival.md) - [British Heritage Fashion](https://www.trendhunter.com/trends/baracuta-x-barbour.md) - [Limitless Occasion Suits](https://www.trendhunter.com/trends/aw24-suiting-collection.md) - [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md)