# Plant-Based Lavender Lattes Peet's Coffee Has a New Lavender Vanilla Almond Latte for Spring By Katherine Pendrill | Published 2023-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lavender-vanilla-almond-latte References: [qsrmagazine](https://www.qsrmagazine.com/news/peets-coffee-debut-spring-menu-march-22)  [Peet's Coffee](https://www.trendhunter.com/trends/pumpkin-oat-foam-cold-brew) is celebrating the return of spring and the start of Earth Month with the launch of several new plant-based drinks, including the Lavender Vanilla Almond Latte. Starting on March 22nd, Peet's Coffee will be serving up new coffees made with plant-based ingredients. One of the new drinks is the Lavender Vanilla Almond Latte, which is made with non-dairy almond milk. Another fresh floral option is the Lavender Cold Brew Oat Latte, which is made with non-dairy oat milk. In addition to these new drinks, [Peet’s Coffee](https://www.trendhunter.com/trends/peets) will also be offering non-dairy, alternative milks in all Peet’s beverages for no additional charge through April (Earth Month). The idea is that Peet’s recognizes the importance of plant-based ingredients in building a more sustainable future and offering it to customers at a more affordable (or in this case, free!) price point. Image Credit: Peet's Coffee ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 49% | Activity: 59% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Plant-based Drinks:** The rise of plant-based drinks offers opportunities for businesses to tap into the growing demand for sustainable and ethical food options. - **Alternative Milks:** The increasing availability of non-dairy and alternative milks presents opportunities for companies to innovate and expand their product offerings. - **Sustainable Sourcing:** As more consumers prioritize sustainable and ethical practices, businesses can stand out by prioritizing transparent and sustainable sourcing of ingredients. ### Industries Being Reshaped - **Coffee Shops and Cafes:** Coffee shops and cafes can differentiate themselves by offering a wide range of innovative plant-based and non-dairy drinks to attract and retain customers. - **Plant-based Food and Beverage:** The plant-based food and beverage industry has seen exponential growth in recent years and provides opportunities for innovative businesses to meet the growing demand for sustainable and ethical options. - **Sustainable Agriculture:** The rise of plant-based and non-dairy products highlights the importance of sustainable and ethical sourcing of ingredients, providing opportunities for businesses in sustainable agriculture. ## Related on Trend Hunter - [Plant-Based Springtime Cafe Menus](https://www.trendhunter.com/trends/peets-coffee-spring-menu.md) - [Creamy Lavender Matcha Lattes](https://www.trendhunter.com/trends/iced-lavender-cream-oatmilk-matcha.md) - [Lavender-Flavored Coffee Menus](https://www.trendhunter.com/trends/biggby-coffee-spring-menu.md) - [Lavender-Flavored Cafe Drinks](https://www.trendhunter.com/trends/caribou-coffee-lavender-drinks.md) - [Botanical Dairy-Free Beverages](https://www.trendhunter.com/trends/vanilla-lavender-botanical-blend.md) - [Caffeine-Free Floral Drinks](https://www.trendhunter.com/trends/lavender-oat-chill.md) - [Plant-Based Multi-Serve Lattes](https://www.trendhunter.com/trends/multi-serve-lattes.md) - [Seasonal Coffee Launches](https://www.trendhunter.com/trends/starbucks-8.md) - [Multi-Layered Lavender Lattes](https://www.trendhunter.com/trends/vanilla-lavender-iced-whipped-latte.md)