# Limited-Edition Lavender Toothbrushes BURST Oral Care Made a Colorful Sonic Toothbrush & Flosser By Laura McQuarrie | Published 2021-11-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lavender-toothbrush References: [prnewswire](https://www.prnewswire.com/news-releases/burst-oral-care-launches-limited-edition-lavender-collection-and-expands-into-retail-for-the-first-time-at-macys-301414558.html) & [burstoralcare](https://www.burstoralcare.com/)  [BURST](https://www.trendhunter.com/trends/curve-sonic-toothbrush) [Oral Care](https://www.trendhunter.com/trends/foam-mouthwash) is making oral care more aesthetically pleasing with its limited-edition lavender toothbrush and water flosser. The fresh new colorway of the brand's best-selling [Sonic Toothbrush](https://www.trendhunter.com/trends/cocomelon-x-burstkids-sonic-toothbrush) and Water Flosser has a striking hue and matte finish that promises to elevate bathrooms where the devices are stored. BURST's Sonic Toothbrush is sleek, streamlined and powerful with a one-month battery life and a capable motor. Paired with a matching Water Flosser, the toothbrush provides an elevated way to care for the health of the teeth on a daily basis. The launch of the limited-edition lavender collection, which can only be found at Macy's, will be marked on the jumbotron at Macy's Herald Square during the Thanksgiving season. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 79% | Activity: 73% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Aesthetically Pleasing Oral Care Products:** Opportunity for companies to innovate and provide more stylish options in the oral care industry. - **Limited-edition Product Releases:** Opportunity for companies to create excitement and exclusivity around their products with limited-edition releases. - **Retail Store Collaborations:** Opportunity for companies to partner with retail stores and create unique in-store experiences for customers. ### Industries Being Reshaped - **Oral Care Industry:** Companies within the oral care industry can capitalize on the trend of offering more stylish and aesthetically pleasing products. - **Retail Industry:** Retail companies can partner with brands to create exclusive product releases and in-store experiences. - **Marketing Industry:** Marketing companies can assist brands in creating successful limited-edition product launches and in-store event activations. ## Related on Trend Hunter - [Compact Curved Toothbrushes](https://www.trendhunter.com/trends/curve-sonic-toothbrush.md) - [Co-Branded Wildberry Toothpastes](https://www.trendhunter.com/trends/wildberry-toothpaste.md) - [Hot Pink Electric Toothbrushes](https://www.trendhunter.com/trends/barbie-electric-toothbrush.md) - [Gold-Hued Smart Toothbrushes](https://www.trendhunter.com/trends/oralb-io10-ultimate.md) - [Collaboration Toy Toothbrushes](https://www.trendhunter.com/trends/ordo-sonic-lite.md) - [Affordable Sonic Toothbrushes](https://www.trendhunter.com/trends/battery-electric-toothbrush.md) - [Performance Minimalist Toothbrushes](https://www.trendhunter.com/trends/ultra-lite-sonic-electric-toothbrush.md) - [Dual-Action Electric Toothbrushes](https://www.trendhunter.com/trends/laifen-wave-special.md) - [Portable Teeth-Cleaning Capsules](https://www.trendhunter.com/trends/oclean-1.md)