# Alcohol-Free Lavender Cocktails Mellow Mushroom's Lavender Groove Mocktail is Tart & Sweet By Katherine Pendrill | Published 2023-12-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lavender-groove-mocktail References: [fsrmagazine](https://www.fsrmagazine.com/industry-news/mellow-mushroom-to-debut-new-lavender-groove-mocktail/)  Just in time for dry January, the cult-favorite pizza concept [Mellow Mushroom](https://www.trendhunter.com/trends/campfire-peach-margarita) will be rolling out its new Lavender Groove Mocktail. Back in November 2023, Mellow Mushroom underwent a brand refresh and made purple one of its anchor colors. In celebration of that refresh and in line with the growing demand for [non-alcoholic drink options](https://www.trendhunter.com/trends/non-alcoholic-spritz), Mellow Mushroom will be selling the new purple-hued Lavender Groove Mocktail. The zero-proof drink will be mixed with tart Monin Blueberry Purée and semi-sweet Monin Lavender Syrup, all garnished with a dried lavender sprig. For those who do wish to indulge, they can choose to add the liquor of their choice, including the staff-recommended Deep Eddy [Lemon](https://www.trendhunter.com/trends/nojito) Vodka. The new mocktail is available as of January 2, 2024. Image Credit: Mellow Mushroom ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 26% | Activity: 35% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Non-alcoholic Mocktails:** The rise in demand for non-alcoholic drink options has paved the way for the creation of alcohol-free mocktails like Mellow Mushroom's Lavender Groove Mocktail. - **Brand Refresh:** Mellow Mushroom's brand refresh in November 2023 has led to the introduction of new menu items such as the Lavender Groove Mocktail. - **Zero-proof Drinks:** Zero-proof drinks like Mellow Mushroom's Lavender Groove Mocktail are gaining popularity as an alternative for those who choose not to consume alcohol. ### Industries Being Reshaped - **Restaurant Industry:** The growing demand for non-alcoholic alternatives presents an opportunity for the restaurant industry to create innovative mocktail offerings. - **Beverage Industry:** The rise in popularity of zero-proof drinks opens up opportunities for the beverage industry to develop and market new non-alcoholic drink options. - **Hospitality Industry:** The introduction of alcohol-free mocktails like Mellow Mushroom's Lavender Groove Mocktail provides an opportunity for the hospitality industry to attract a wider range of customers. ## Related on Trend Hunter - [Summery Fruit-Infused Mocktails](https://www.trendhunter.com/trends/purple-twilight-fizz.md) - [Non-Alcoholic Lavender Daiquiris](https://www.trendhunter.com/trends/lavender-daiquiri.md) - [Sparkling Lavender Mocktails](https://www.trendhunter.com/trends/lavender-french-75.md) - [Fruity Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/fruity-nonalcoholic-cocktails.md) - [Zero-Proof Mocktail Variety Packs](https://www.trendhunter.com/trends/mocktail-variety-pack.md) - [Non-Alcoholic Pizzeria Cocktails](https://www.trendhunter.com/trends/pizzeria-cocktails.md) - [Dry January-Themed Menus](https://www.trendhunter.com/trends/the-spicy-agaverita.md) - [Mocktail-Inspired Cinnamon Rolls](https://www.trendhunter.com/trends/mimosa-mocktail-roll.md) - [Spicy Canned Mocktails](https://www.trendhunter.com/trends/canned-mocktails.md)