# Unusual Lavender Fragrances Jo Malone's Limited-Edition Collection Explores English Lavender By Laura McQuarrie | Published 2020-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lavender-fragrance References: [luxurylaunches](https://luxurylaunches.com/fashion/jo-malone-launches-a-trio-of-fragrances-infused-with-the-invigorating-scent-of-lavender.php) & [jomalone](https://www.jomalone.ca/limited-edition-lavenderland-collection) The scent of lavender is known for being soft and soothing but Jo Malone is inviting people to experience its floral qualities in a new way with its [limited-edition lavender fragrance collection](https://www.trendhunter.com/trends/lavanila-vanilla-lavender-healthy-hair-body-mist). This range includes three unique colognes: Lavender & Coriander, Silver Birch & Lavender and Wisteria & Lavender. According to Celine Roux, Jo Malone's Head of Global Fragrance, "In perfumery, we mainly use French lavender. It is such a familiar, popular scent, so we wanted to explore it in ways that you might not be used to. We’ve taken natural English lavender and gone in three different directions with the other ingredients, to give it that Jo Malone London twist." In this limited-edition collection, there are also [products for the home](https://www.trendhunter.com/trends/hotel-collection) that are infused with the scent of Lavender and Musk. Image Credit: Jo Malone ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 32% | Activity: 52% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Unconventional Fragrances:** Brands can explore using unconventional scent combinations to provide new sensory experiences. - **Localized Sourcing:** Fragrance companies can explore using locally sourced botanicals to create unique scents for their products. - **Customizable Fragrance:** Customizable fragrance options can allow consumers to create unique scents tailored to their personal preferences. ### Where This Applies - **Fragrance:** Fragrance companies can create new product lines and explore unconventional scent combinations to attract consumers. - **Agriculture:** Agricultural industries can explore cultivating unique botanicals to supply local fragrance companies. - **Customization:** Brands that specialize in customization can explore entering the fragrance industry by providing personalized scents. ## Related on Trend Hunter - [Intoxicating Golden Hour Fragrances](https://www.trendhunter.com/trends/amber-labdanum-cologne-intense.md) - [Arabian-Inspired Floral Fragrances](https://www.trendhunter.com/trends/taif-rose-cologne-intense.md) - [Floral Essence Lifestyle Collections](https://www.trendhunter.com/trends/lavendermagnolia.md) - [Wanderlust Fragrance Ranges](https://www.trendhunter.com/trends/adventures-elegance-collection.md) - [Premium Travel Fragrance Sets](https://www.trendhunter.com/trends/jo-malone-london-cologne-travel-spray-trio.md) - [Rustic Autumn Fragrances](https://www.trendhunter.com/trends/hinoki-cedarwood-cologne-intense.md) - [Iconic Cartoon Bear Fragrances](https://www.trendhunter.com/trends/jo-malone-x-paddington-bear.md) - [Whimsical Cartoon-Themed Cosmetics](https://www.trendhunter.com/trends/jo-malone-london-x-disney-collection.md) - [Invigoratingly Warm Seasonal Fragrances](https://www.trendhunter.com/trends/ginger-biscuit-cologne.md)