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# Sparkling Lavender Waters
DRY Sparkling's Lavender Flavor is Ideal for Botanical Cocktail Blends

By Jana Pijak | Published 2017-09-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/lavender-flavor
References: [drysparkling](http://www.drysparkling.com/flavors/lavender/) & [amazon](https://www.amazon.com/DRY-Sparkling-Soda-Lavender-Bottles/dp/B00113GG6W?tag=trenhunt0f-20)

DRY Sparkling's Lavender flavor is a bold take on the classic carbonated beverage. The sparkling water brand is no stranger to fun flavors, with Watermelon, Fuji Apple, and Juniper being some of its other best-sellers.

This sparkling lavender water is not only a refreshing choice on its own, but is recommended as a [botanical cocktail mixer](https://www.trendhunter.com/trends/probioticinfused-sparkling-beverage) that adds a touch of sophistication to both vodka and gin-based drinks. Naturally sweetened with cane sugar, each 12 oz bottle of DRY's lavender flavor features only 70 calories, making it a diet-friendly alternative to [flavored sodas](https://www.trendhunter.com/trends/soda-inspired-sparkling-water) which can be highly caloric due to their artificial ingredients.

As [botanical flavors](https://www.trendhunter.com/trends/drink-a-flower) become more popular in the gourmet food realm, beverage brands are following suit, and are introducing both alcoholic and non-alcoholic options with these emerging taste notes.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 49% | Activity: 64% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Botanical Cocktail Blends:** Exploring the use of botanical flavors in cocktail mixes opens up opportunities to create unique and sophisticated drink offerings.
- **Gourmet Beverage Brands:** The rise of botanical flavors in the gourmet food industry creates a market for beverage brands to introduce innovative and premium drink options.
- **Healthy Soda Alternatives:** The demand for low-calorie and naturally sweetened sparkling water presents an opportunity for beverage brands to provide healthier alternatives to traditional sodas.

### Industries Being Reshaped

- **Beverage:** Beverage manufacturers can tap into the botanical cocktail trend by developing new flavors and drink options that cater to consumer preferences.
- **Food:** The gourmet food industry can explore collaborations with beverage brands to create botanical-inspired non-alcoholic options that complement their gourmet offerings.
- **Health and Wellness:** Health and wellness companies can capitalize on the demand for low-calorie and naturally sweetened beverages by developing innovative sparkling water products that serve as healthy soda alternatives.

## Related on Trend Hunter

- [Non-Alcoholic Cucumber Bubblies](https://www.trendhunter.com/trends/cucumber-bubbly.md)
- [Sparkling Lavender Mocktails](https://www.trendhunter.com/trends/lavender-french-75.md)
- [Sparkling Zero-Proof Rosé](https://www.trendhunter.com/trends/dry-january-2.md)
- [Herbaceous Citrus Sparkling Waters](https://www.trendhunter.com/trends/citrus-sparkling-water.md)
- [Prebiotic Water Flavor Launches](https://www.trendhunter.com/trends/geez-louise.md)
- [Energizing Sparkling Waters](https://www.trendhunter.com/trends/energizing-sparkling-water.md)
- [Cocktail-Inspired Sparkling Waters](https://www.trendhunter.com/trends/ginger-lime-mule.md)
- [Botanical Coffee Flavors](https://www.trendhunter.com/trends/lemon-lavender.md)
- [Organic Cocktail-Inspired Seltzers](https://www.trendhunter.com/trends/barbet.md)