# Organic Lavender Bitters These Aromatic Bitters are the Perfect Finishing Touch for Any Drink By Katherine Pendrill | Published 2015-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lavender-bitters References: [trndmonitor](http://trndmonitor.com/drink-spotlight-bar-keep-organic-lavender-bitters/) & [facebook](https://www.facebook.com/greenbardistillery) The Greenbar Craft Distillery is producing a new line of [organic lavender bitters](https://www.trendhunter.com/trends/elevated-mixers) that are ideal for pairing with gin and other white spirit drinks. The 'Bar Keep' bitters were produced as part of a joint venture between the Greenbar Collective and a number of bartenders throughout the US. Their aim was to create a line of products that would represent a return to the [lost art of bartending](https://www.trendhunter.com/trends/gunpowder-irish-gin-with-italian-fig-laurel) by adding a level of complexity to classic cocktails. The 'Bar Keep' bitters are based on a unique lavender recipe developed by Tobin Ellis and John Hogan. The aromatic bitters manage to balance the floral notes of lavender with its potent masculine nature. Ideal for [gin and other white spirits](https://www.trendhunter.com/trends/distillers-strength), these bitters are the perfect way to add a finishing touch to your favorite cocktail. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 8% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Organic Lavender Bitters:** Organic and unique cocktail bitters made with lavender could create a new segment in the craft spirits market. - **Return to Classic Bartending:** Products like the 'Bar Keep' organic lavender bitters could lead to a resurgence of interest in creating complex cocktails with unique ingredients. - **Collaborative Product Development:** Joint ventures between distilleries and bartenders could lead to the production of innovative cocktail ingredients like the 'Bar Keep' organic lavender bitters. ### Who This Affects Most - **Craft Spirits:** The trend toward unique and artisanal spirits presents an opportunity for innovation and market differentiation with products like organic lavender bitters. - **Bartending and Mixology:** Products like the 'Bar Keep' organic lavender bitters could lead to a renewed interest and investment in classic bartending techniques and the creation of unique cocktails. - **Organic Food and Beverage:** The demand for organic and natural products in the food and beverage industry sets the stage for the success of products like the 'Bar Keep' organic lavender bitters. ## Related on Trend Hunter - [Premium Cocktail Bitters](https://www.trendhunter.com/trends/premium-cocktail-bitters.md) - [Aromatic Cocktail Bitters](https://www.trendhunter.com/trends/aromatic-infused-cocktail-bitters.md) - [Flavorful Zero-Alcohol Bitters](https://www.trendhunter.com/trends/zero-alcohol-bitters.md) - [Flavorful Alcohol-Free Bitters](https://www.trendhunter.com/trends/bark-bitter.md) - [Zero-ABV Cocktail Bitters](https://www.trendhunter.com/trends/seasn.md) - [Lively Aperitif Spirits](https://www.trendhunter.com/trends/dolin-bitter-de-chambry.md) - [Liquid Cocktail Garnishes](https://www.trendhunter.com/trends/liquid-cocktail-garnishes.md) - [Travel-Friendly Bitters Sets](https://www.trendhunter.com/trends/classic-bitters.md) - [Alcohol-Free Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo.md)