# Italian Cafe-Inspired Canned Coffees The Lavazza Iced Ready To Drink Comes in Four Varieties By Michael Hemsworth | Published 2024-06-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lavazza-iced-ready-to-drink References: [grocerytrader](https://grocerytrader.co.uk/lavazza-launches-iced-ready-to-drink-range-of-coffee/) & [lavazza](https://www.lavazza.com/en/ready-to-drink-collection)  The [Lavazza](https://www.trendhunter.com/trends/premium-cold-brew) Iced Ready To Drink range is a new lineup of Italian cafe-inspired [canned coffee products](https://www.trendhunter.com/trends/oatly-iced-coffees) making their way to the UK market to provide consumers with a convenient and flavorful way to boost their energy. The drink range consists of four Italian-inspired options including Espresso and Milk, Cappuccino and Caffè Latte alongside the limited-edition Cappuccino Protein. Each of the drinks are crafted with 100% Arabica coffee and semi-skimmed milk, while the Cappuccino Protein has 25-grams of protein to give it a dual-function profile for nutrition-minded consumers to enjoy. The Lavazza Iced Ready To Drink range is priced at £1.88 per can with the Cappuccino Protein coming in at £2.06, which can all be purchase from the brand's website in the UK. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 95% | Activity: 83% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Functional Beverages:** The dual-function profile of the Cappuccino Protein highlights the growing trend of beverages that offer both flavor and added health benefits. - **Cafe-experience at Home:** Italian cafe-inspired products like Lavazza's canned coffees bring the premium experience of a coffee shop into the convenience of home consumption. - **Canned Coffee Convenience:** Ready-to-drink canned coffee options provide consumers with a quick and easy solution to their daily caffeine needs, mirroring the increasing demand for portable and time-saving products. ### Industries Being Reshaped - **Beverage Industry:** The introduction of Italian-inspired canned coffees by Lavazza signals an evolution in the beverage industry towards more premium and diverse ready-to-drink options. - **Health and Wellness:** Protein-enriched options like the Cappuccino Protein tap into the health and wellness industry, catering to fitness enthusiasts and those looking for nutritional benefits in their beverages. - **Retail and E-commerce:** The availability of Lavazza's new product range on their website underscores the growing importance of direct-to-consumer retail and the shift towards online shopping. ## Related on Trend Hunter - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Canned Cafe-Inspired Coffees](https://www.trendhunter.com/trends/nescaf-iced-latte-drinks.md) - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md) - [Ready-to-Drink Canned Coffee Lattes](https://www.trendhunter.com/trends/iced-coffee-lattes.md) - [Ready-to-Pour Iced Lattes](https://www.trendhunter.com/trends/nescaf-iced-latte.md) - [Canned Japanese Lattes](https://www.trendhunter.com/trends/ueshima-coffee-company.md) - [Modernized Ready-to-Drink Coffees](https://www.trendhunter.com/trends/costa-coffee-readytodrink.md) - [Ready-to-Drink Cold Brew Cappuccinos](https://www.trendhunter.com/trends/illy-cold-brew-coffee.md) - [Velvety Ready-to-Sip Iced Coffees](https://www.trendhunter.com/trends/emmi-caff-latte-creamy.md)