# Tennis Star Coffee Campaigns Lavazza and Jannik Sinner Joined Forces to Celebrate Wimbledon By Michael Hemsworth | Published 2024-07-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lavazza-and-jannik-sinner References: [scottishgrocer](https://scottishgrocer.co.uk/2024/07/08/lavazza-takes-to-centre-court-in-wimbledon-campaign/) & [lavazza](https://www.lavazza.co.uk/en)  [Lavazza](https://www.trendhunter.com/trends/lavazza-wimbledon) and Jannik Sinner have announced a new advertising campaign that's launching to coincide with Wimbledon as a way to celebrate the event and sport. The campaign is centered around the tagline 'More than a cup' and features Sinner himself as the star of a commercial, which sees the athlete taking time to enjoy a [Lavazza espresso](https://www.trendhunter.com/trends/lavazza-and-mller) only to get lost in the experience and running behind schedule. The campaign will include the video alongside out of home advertisements, full wrapped taxis in London and more. A spokesperson for the brand commented on the Lavazza and Jannik Sinner campaign saying, "Lavazza has been an [official partner of Wimbledon](https://www.trendhunter.com/trends/wimbledon-partnership) since 2011 and the ‘More than a Cup’ campaign is part of an omni-channel strategy to activate the partnership across touchpoints in-venue, including the legendary Wimbledon Queue, as well as outside at the Lavazza London flagship store. A full digital and social plan compliment the plan through dedicated content, exclusive promos, giveaways and lead generation competitions.” ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 89% | Activity: 95% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Sports-centric Marketing Campaigns:** Brands leveraging major sports events to deepen consumer engagement through memorable and immersive campaigns. - **Athlete Brand Partnerships:** Leveraging the popularity of athletes to enhance brand visibility and create authentic connections with target audiences. - **Omni-channel Advertising Strategies:** Employing multi-faceted advertising approaches that span digital, social, and physical touchpoints for maximum reach and impact. ### Where This Applies - **Beverage Industry:** Coffee brands aligning with high-profile sports events to showcase product quality and elevate brand prestige. - **Sports Marketing:** Developing campaigns that highlight the synergistic relationship between athletes and brands to capture audience attention. - **Digital Advertising:** Innovating with comprehensive digital strategies that include social media content, exclusive promotions, and interactive engagements. ## Related on Trend Hunter - [Tennis-Themed Cafe Refreshments](https://www.trendhunter.com/trends/lavazza-wimbledon.md) - [Playful Tennis-Inspired Fashion Campaigns](https://www.trendhunter.com/trends/original-sinner.md) - [Tennis Brand Global Campaigns](https://www.trendhunter.com/trends/lacoste-relaunched.md) - [Interactive Artisan Coffee Campaigns](https://www.trendhunter.com/trends/illy-summer-campaign.md) - [Seasonal Tennis Hospitality Spaces](https://www.trendhunter.com/trends/trophy-lounge.md) - [Tennis Championship Gin Spirits](https://www.trendhunter.com/trends/sipsmith-top-seed.md) - [Tennis-Player Vodka Campaigns](https://www.trendhunter.com/trends/frances-tiafoe.md) - [Honorary Tennis Treat Activations](https://www.trendhunter.com/trends/tesco-strawberries-cream-van.md) - [Tennis Champion Hydration Partnerships](https://www.trendhunter.com/trends/carlos-alcaraz.md)