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# Insulated Lunch Bags
Lava Lunch Boasts a Simplistic Design That Keeps Food Warm

By Riley von Niessen | Published 2018-03-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/lava-lunch
References: [lavalunch](https://www.lavalunch.com/collections/lava-lunch-duo)

Lava Lunch is a brand of [insulated lunch bags](https://www.trendhunter.com/trends/yeti-daytrip) that are ideal for anyone who likes to pack food for on the go consumption that doesn't always have access to heating appliances, be it school children or construction workers.

The shape of the Lava Lunch bags take after traditional paper lunch bags, with a simple pouch holding the food, and an accessible opening at the top that makes everything easy to get to. In order to suit different needs, the Lava Lunch bags come in a range of sizes, including an XL tote that comes with a [convenient strap for easier carrying](https://www.trendhunter.com/trends/dry-bag-sling). In addition, the Lava Lunch bags come in a [range of colorways and patterns](https://www.trendhunter.com/trends/poppy-collection), from all-black to red and pink geometric designs.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 45% | Activity: 57% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Insulated-lunch-bags-with-simplistic-designs:** Opportunity for brands to create insulated lunch bags with simple and convenient designs that cater to on-the-go consumption.
- **Versatile-size-and-style-options-for-lunch-bags:** Opportunity to offer insulated lunch bags in various sizes, with different colorways and patterns to suit different needs and preferences.
- **Convenient-strap-feature-for-lunch-bags:** Opportunity to add straps to insulated lunch bags for easier carrying and transportation.

### Industries Being Reshaped

- **Food-and-beverage-packaging:** Disruptive innovation opportunities to develop insulated packaging solutions for food and beverages for on-the-go consumption.
- **Fashion-and-accessories:** Opportunity for fashion brands to create stylish and functional insulated lunch bags as a trendy accessory for consumers.
- **Outdoor-products-and-gear:** Opportunity for outdoor brands to design and market insulated lunch bags specifically for activities like hiking, camping, and picnics.

## Related on Trend Hunter

- [Scheduled Self-Heating Lunchboxes](https://www.trendhunter.com/trends/lunchgo.md)
- [Branded Electric Lunch Boxes](https://www.trendhunter.com/trends/crockpot-go.md)
- [Vibrant Freezable Lunch Boxes](https://www.trendhunter.com/trends/freezable-lunch-boxes.md)
- [Self-Heating Solar-Powered Lunchboxes](https://www.trendhunter.com/trends/sunnyside-lunchbox.md)
- [Compact On-The-Go Freezable Bags](https://www.trendhunter.com/trends/freezable-market-tote.md)
- [Infrared Heating Lunchboxes](https://www.trendhunter.com/trends/heatwave-go-n01.md)
- [Steam Heating Lunch Boxes](https://www.trendhunter.com/trends/selfheating-lunch-box.md)
- [Playful Freezable Lunch Boxes](https://www.trendhunter.com/trends/playtime-lunch-box.md)
- [Ultra-Compact Freezable Lunch Boxes](https://www.trendhunter.com/trends/freezable-lunch-box.md)
