# Lava Cake-Flavored Chocolates Hershey's New Lava Cake Kisses are Here in Time for Valentine's Day By Katherine Pendrill | Published 2019-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lava-cake-kisses References: [delish](https://www.delish.com/food-news/a25727850/lava-cake-hershey-kisses/) & [walmart](https://www.walmart.com/ip/Kisses-Valentine-s-Lava-Cake-Milk-Chocolates-9-Oz/863733920?u1=74968X1525073X6eb853f24b91d2fce4331911ec2a2441&oid=599512.1&wmlspartner=TnL5HPStwNw&sourceid=19115959143874822628&affillinktype=10&veh=aff) With Valentine's Day just around the corner, [Hershey's](https://www.trendhunter.com/trends/milklicious-chocolate) has debuted limited-edition [Lava Cake Kisses](https://www.trendhunter.com/trends/lava-cake-signature-latte). The new Lava Cake Kisses are a seasonal flavor created for the [Valentine's Day season](https://www.trendhunter.com/trends/hershey-valentines-day). Just like real lava cakes, the new Kisses feature a gooey chocolate center encased inside of a dark chocolate kiss. As Hershey's describes the tasty new treats are "the perfect indulgent treat for your partner, best friend, and even yourself!" The bag itself is even decked out for the occasion, with two heart-covered Hersey's kisses dining over a lava cake in front of the Eiffel Tower. If you want to get your hands on the gooey new chocolates, you'll have to act fast because they won't be sticking around beyond Valentine's Day. Image Credit: *Hershey's.* ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 17% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Flavors:** Food industry companies can explore more seasonal and limited-release flavors to generate excitement and increase sales. - **Gourmet Treats:** There is a growing demand for indulgent and premium chocolate treats, creating an opportunity for luxury and gourmet chocolate companies to expand their offerings. - **Holiday-themed Products:** Seasonal products that align with holidays and special occasions can be a successful strategy for companies to drive sales and create excitement among consumers. ### Industries Being Reshaped - **Food and Beverage:** Food companies can capitalize on limited-edition and seasonal flavors to create buzz and drive sales in the industry. - **Luxury Goods:** Gourmet and premium chocolate companies can take advantage of the growing demand for indulgent treats by expanding their offerings and marketing to those seeking high-end products. - **Retail:** Seasonal products themed around holidays and special events create a strong opportunity for retailers to drive sales and create a sense of excitement for consumers. ## Related on Trend Hunter - [Celebratory Seasonal Chocolate Products](https://www.trendhunter.com/trends/hershey-seasonal-treats.md) - [Romantic Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-valentines-day.md) - [Charmingly Romantic Candy Products](https://www.trendhunter.com/trends/hersheys-valentines-day.md) - [Melting Dessert Candy Bars](https://www.trendhunter.com/trends/reeses-chocolate-lava-big-cup.md) - [Comforting Milk-Based Chocolates](https://www.trendhunter.com/trends/milklicious-chocolate.md) - [Chocolaty Lava-Like Treats](https://www.trendhunter.com/trends/molten-lava-caramel-promises.md) - [Extra-Chocolatey Frozen Yogurts](https://www.trendhunter.com/trends/chocolate-hazelnut-lava-cake-frozen-yogurt.md) - [Limited-Edition Floral Chocolates](https://www.trendhunter.com/trends/hersheys-sakura-choco-donuts.md) - [Romantic Cartoon Character Candies](https://www.trendhunter.com/trends/snoopy-friends-hersheys-kisses.md)