# Athlete-Approved Hair Accessories Brands Goody Taps Laurie Hernandez as Its Ambassador By Kalin Ned | Published 2025-08-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/laurie-hernandez References: [prnewswire](https://www.prnewswire.com/news-releases/goody-announces-world-class-gymnast-laurie-hernandez-as-brand-ambassador-302522594.html)  Goody, a leading hair accessories brand under Beauty by Imagination, has announced Olympic gold medalist Laurie Hernandez as its new brand ambassador. Laurie Hernandez, a celebrated gymnast and public figure, brings a dynamic and relatable presence to Goody. Her personality — which is characterized by versatility and resilience — is said to align with the brand's mission to promote self-expression through hair styling. Laurie Hernandez’s athletic background lends credibility to Goody’s new Goody Sport line. The athlete also has a personal connection with Goody, as someone with curly hair who values gentle yet reliable accessories. She shares about her experience: "My curly hair is a big part of who I am! I love trying new hair accessories and have so much fun styling them, which is why I am so excited to partner with Goody as their official Brand Ambassador. Being a gymnast & often appearing in front of cameras requires me to have focus and flawless delivery, and I need hair tools that I can trust in the toughest test." Image Credit: Goody x Laurie Hernandez ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 83% | Activity: 89% | Freshness: 47% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Athlete-endorsed Products:** Leveraging athletes as brand ambassadors can foster consumer trust and loyalty, especially when products are performance-centric. - **Sport-style Fashion:** Merging sports functionality with everyday fashion broadens appeal and highlights versatility, catering to consumers seeking both practicality and style. - **Curly Hair Care Innovation:** Developing products tailored for specific hair types, such as curly hair, addresses a niche market while enhancing brand authenticity and consumer trust. ### Who This Affects Most - **Beauty and Personal Care:** The beauty industry gains innovation potential through athlete partnerships, enhancing perceived product reliability and expanding to sport-focused lines. - **Sportswear and Accessories:** As athletes routinely influence lifestyle trends, the sportswear industry can develop synergistic accessory ranges that marry style with athletic usefulness. - **Celebrity-endorsement Marketing:** Brands capitalizing on high-profile public figures can revamp their strategies to blend aspirational and relatable marketing, driving consumer engagement. ## Related on Trend Hunter - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Olympian-Approved Makeup Products](https://www.trendhunter.com/trends/loral-paris-cosmetics.md) - [Athlete-Approved Limited-Edition Hair Accessories](https://www.trendhunter.com/trends/limitededition-hair-accessory.md) - [Scalp Care Sports Sponsorships](https://www.trendhunter.com/trends/usa-gymnastics.md) - [Stylish Hair Care Accessories](https://www.trendhunter.com/trends/hair-care-accessories.md) - [Collaboration Denim Hair Accessories](https://www.trendhunter.com/trends/goody-x-lee-collection.md) - [Gymnast Beauty Brand Partnerships](https://www.trendhunter.com/trends/gymnast-shilese-jones.md) - [Energy Drink Branding](https://www.trendhunter.com/trends/livvy-dunne.md) - [Athlete-Centric Beauty Campaigns](https://www.trendhunter.com/trends/athlete-centric-beauty-campaigns.md)