# Psychedelic Speedsters The Laurence Gartel Tesla 'Art Roadster' Gives Passersby Whiplash By Amelia Roblin | Published 2010-12-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/laurence-gartel-tesla-art-roadster References: [autoblog](http://www.autoblog.com/2010/12/06/tesla-takes-a-tip-from-bmw-creates-psychedelic-roadster-art-car/) & [teslamotors](http://www.teslamotors.com/roadster) Talk about driving distracted; the new Laurence Gartel [Tesla](https://www.trendhunter.com/trends/upfit-cyberpunk-tactile) 'Art Roadster' may make you seize as it speeds by. The aberrant graphic artist has enhanced the appearance of this [electric car](https://www.trendhunter.com/trends/theory-1) with kaleidoscope digital designs printed onto vinyl. The new trippy trim on the Laurence Gartel Tesla 'Art Roadster' was flaunted at the Miami Art Basel Festival, showing off the work of the dexterous designer who began experimenting with the [psychedelic graffiti aesthetic](https://www.trendhunter.com/trends/3000gt-vr4) in the 1970s. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 91% | Activity: 85% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Psychedelic Car Designs:** The use of kaleidoscopic digital designs on vinyl for car decoration represents an opportunity for disruptive innovation in vehicle customization. - **Electric Sports Cars:** The Laurence Gartel Tesla 'Art Roadster' showcases the potential of combining artistic designs with electric sports car technology, offering an opportunity for disruptive innovation in both industries. - **Tech-enabled Art Exhibitions:** The Miami Art Basel Festival's use of the Laurence Gartel Tesla 'Art Roadster' as a showcase for modern digital art demonstrates an opportunity for disruptive innovation in the intersection of technology and art exhibitions. ### Industries Being Reshaped - **Automotive Industry:** The success of the Laurence Gartel Tesla 'Art Roadster' highlights the opportunity for disruptive innovation in decorative car customization, potentially leading to a new market segment in the automotive industry. - **Electric Vehicle Industry:** The innovative design of the Laurence Gartel Tesla 'Art Roadster' showcases the potential of combining electric sports car technology with customizable art, creating an opportunity for disruptive innovation in the electric vehicle industry. - **Art Industry:** The use of digital designs on vinyl for the Laurence Gartel Tesla 'Art Roadster' demonstrates the opportunity for disruptive innovation in the intersection of technology and art, potentially leading to a new market segment for tech-enabled modern art exhibitions. ## Related on Trend Hunter - [Painting-Inspired Artful Cars](https://www.trendhunter.com/trends/bmw-art-car.md) - [Dystopian Electric Vehicles](https://www.trendhunter.com/trends/upfit-cyberpunk-tactile.md) - [Generative Art-Wrapped Cars](https://www.trendhunter.com/trends/kaoru-tanaka.md) - [Art Deco Show-Car Statements](https://www.trendhunter.com/trends/vision-iconic.md) - [Modern Electrified Retro Automobiles](https://www.trendhunter.com/trends/two8esl.md) - [Ultra-Futuristic Modern Cars](https://www.trendhunter.com/trends/mercedesbenz-vision-oneeleven.md) - [Retro-Futuristic Sports Cars](https://www.trendhunter.com/trends/nebula-928.md) - [Art Deco Self-Driving Vans](https://www.trendhunter.com/trends/tesla-robovan.md) - [Breakneck Speed Electric Vehicles](https://www.trendhunter.com/trends/lucid-air-grand-touring-performance.md)