# Artist-Headed Chic Fashion Editorials For Fall/Winter 2018, BAPY Taps into Artist Lauren Tsai By Kalin Ned | Published 2018-10-22 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/lauren-tsai1 References: [hypebeast](https://hypebeast.com/2018/10/bapy-fall-winter-2018-lookbook-lauren-tsai) After an 11-year hiatus, contemporary fashion label BAPY releases a collection and the lookbook is headed by visual artist Lauren Tsai. For Fall/Winter 2018, the brand focuses on communicating a chic vibe for the "Busy Working Lady." The release taps into some contemporary notions in fashion — including staple pieces like [relaxed trousers, leather jackets, trench coats](https://www.trendhunter.com/trends/artless-forevers-fall-25), and clean-cut sweaters. Lauren Tsai does a great job in exhibiting the fashion-forward offerings by the newly returning BAPY. The collection builds on the notions of "[French chic](https://www.trendhunter.com/trends/longchamp-1)" and "modern cuts for the stylish female professional." The offered apparel has a well-calculated color palette that is exceptionally balanced, allowing for the "Busy Working Lady" to have an ample choice of garments that can be adapted and be styled for any occasion. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 83% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Fashion Collabs with Artists:** Fashion brands partnering with artists to create unique collections to appeal to consumers. - **Casual Chic:** Rise in popularity of relaxed and comfortable fashion for the modern working professional. - **Balanced Color Palette:** Fashion brands focusing on a well-calculated and balanced color palette in their collections. ### Who This Affects Most - **Fashion:** Opportunity for fashion brands to partner with artists to create unique collections and appeal to wider audiences. - **Art:** Artists can collaborate with fashion brands to showcase their own unique design aesthetic and increase exposure. - **Marketing and Advertising:** Opportunity for marketers to promote fashion collaborations with artists and showcase innovative designs with well-calculated color palettes. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Effortless Autumn Apparel](https://www.trendhunter.com/trends/szane-fall-2025.md) - [Artisanal Luxury Parisian Garments](https://www.trendhunter.com/trends/longchamp-1.md) - [Seasonal Womenswear Collections](https://www.trendhunter.com/trends/artless-forevers-fall-25.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md)