# Artful Coffee House Collaborations Starbucks Japan and Lauren Tsai Paired for an Artful Campaign By Ell Smith | Published 2017-11-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lauren-tsai References: [hypebae](https://hypebae.com/2017/11/lauren-tsai-starbucks-japan-christmas-collaboration) & [starbucks.co.jp](http://www.starbucks.co.jp/en/) Popular model and illustrator Lauren Tsai has partnered with [Starbucks](https://www.trendhunter.com/trends/tim-singleton) for a [colorful holiday campaign](https://www.trendhunter.com/trends/bright-holiday), in which the coffee house will decorate its walls with the artist's Christmas-themed drawings. The special event was designed to promote the coffee brand's [new seasonal drink offerings](https://www.trendhunter.com/trends/merry-berry-strawberry-frappuccino), which include "Raspberry White Chocolate Frappuccino, Raspberry White Mocha as well as two roasted pistachio options." All drinks feature a red and green colorway, helping consumers get into the holiday spirit. Starting November 20th, Starbucks' Harajuku B-Side location will be filled with Tsai's art, as the coffee chain continues to position itself as a more community focused brand. To celebrate the launch of the collaboration, Lauren Tsai will attend the locations opening day, on November 20th. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 52% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Artful Collaborations:** Collaborating with artists and designers offers new opportunities for coffee brands to showcase their products through visually stunning campaigns. - **Seasonal Offerings:** Introducing limited-time seasonal drinks can help coffee brands attract more customers and increase sales during specific times of the year. - **Community Focus:** Creating initiatives that involve local artists can help coffee brands establish themselves as community-focused, socially responsible entities. ### Where This Applies - **Coffee Shops:** Collaborating with local artists and designers can help coffee shops create unique and visually appealing experiences for their customers. - **Beverage Industry:** Introducing seasonal and limited-time offerings can help beverage companies increase sales and attract new customers. - **Art and Design:** Partnering with brands can provide artists and designers with new platforms to showcase their work to a wider audience. ## Related on Trend Hunter - [Artistic QSR Merch](https://www.trendhunter.com/trends/tim-singleton.md) - [Limited-Edition Cup Capsules](https://www.trendhunter.com/trends/shade-akanbi.md) - [Barista-Inspired Holiday Cup Spots](https://www.trendhunter.com/trends/drawn-together.md) - [Playful Coffee Merch Collabs](https://www.trendhunter.com/trends/starbucks-x-mofusand.md) - [Artistic QSR Merchandise](https://www.trendhunter.com/trends/damon-brown.md) - [Extra-Creamy Festive Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-2023-holiday-menu.md) - [Sensorial Tea Lattes](https://www.trendhunter.com/trends/pique-moco-bouquet-tea-latte.md) - [Latin American-Inspired QSR Merch](https://www.trendhunter.com/trends/latest-starbucks-merch.md) - [Snow-Inspired Blended Cafe Drinks](https://www.trendhunter.com/trends/hatsuyuki-frappuccino.md)