# Mad Men Beautorials Dior and Lauren Bacall are Forlorn for the Golden Ages By Shelby Lee Walsh | Published 2010-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lauren-bacall References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/golden_age_beauty) & [style](http://www.style.com/beauty/backstage/012210_Christian_Dior/) Lauren Bacall recently did some serious Mad Men era makeovers with the help of some [Dior](https://www.trendhunter.com/trends/dior-new-look) models. These ultra feminine gals were glamoured up 50s style, complete with pouting red lips, pastel eyeshadows and classic finger wave curls. With a finesse Betty Draper would be jealous of, these girls represented the [golden age](https://www.trendhunter.com/trends/chinese-golden-age-models) perfectly (with the helping hand of Lauren Bacall and Dior of course). Take a look at the links below to find out how to get these fantastic looks for yourself. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 62% | Activity: 76% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Retro Beauty:** Disruptive innovation opportunity: Develop modern beauty products and tutorials that recreate the iconic looks of the Mad Men era. - **Influencer Collaborations:** Disruptive innovation opportunity: Forge partnerships between iconic figures like Lauren Bacall and beauty brands to create buzzworthy campaigns that blend nostalgia and modernity. - **Nostalgia Marketing:** Disruptive innovation opportunity: Tap into consumers' longing for the golden age by incorporating retro aesthetics and references into branding and advertising strategies. ### Who This Affects Most - **Beauty:** Disruptive innovation opportunity: Integrate retro-inspired beauty collections and techniques into the industry, targeting consumers seeking timeless and glamorous looks. - **Fashion:** Disruptive innovation opportunity: Design clothing lines that capture the essence of 50s fashion and resonate with consumers seeking vintage-inspired ensembles. - **Advertising:** Disruptive innovation opportunity: Create advertising campaigns that leverage nostalgia and iconic figures to evoke emotions and connect with consumers on a deeper level. ## Related on Trend Hunter - [Fashion-Inspired Amber Fragrances](https://www.trendhunter.com/trends/dior-new-look.md) - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Stylish City-Inspired Collections](https://www.trendhunter.com/trends/diors-2024-collection.md) - [Intricately Exquisite Beauty Collections](https://www.trendhunter.com/trends/christian-dior-summer-2025.md) - [Vintage-Inspired Cocktail Menus](https://www.trendhunter.com/trends/deja-vu-cocktail-menu.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Luxury Designer Train Journeys](https://www.trendhunter.com/trends/riveria-express.md) - [Disco-Glamour Beauty Collections](https://www.trendhunter.com/trends/rendezvous-ivory.md)