# Eco Auto Installations (UPDATE) Laura Micalizzi's Car Design for the Milan Furniture Fair By Joanne Lam | Published 2010-09-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/laura-micalizzi References: [lauramicalizzi](http://www.lauramicalizzi.com/work_eph_10m3dipausa.htm) The 10M3 DI PAUSA is an interesting [auto installation](https://www.trendhunter.com/trends/new-craftmanship-a-new-world) designed by Laura Micalizzi. The grass-like materials make up the vehicle's shape, creating an interesting overall outlook. Giving insight towards the use of cars in present-day society and its interrelations with green living, Laura Micalizzi cleverly placed this [naturalistic auto-shaped installation](https://www.trendhunter.com/trends/vert-installation) in the middle of an [urban city](https://www.trendhunter.com/trends/volkswagen-numa-concept). Check out the featured gallery to see this interesting installation piece. **Implications** - In today's society, it is often challenging to garner the attention of consumers amidst the plethora of mass-produced products. Businesses who are able to evoke emotions and share an evident message through their products will remain at the forefront of today's cutting-edge ideas. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 75% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Eco-friendly Auto Designs:** Opportunity for design innovation to bring sustainable materials and themes to automotive industry. - **Green Living Integration:** Growing trend of showcasing eco-friendly products and ideas in urban settings. - **Artistic Auto Installations:** Creative opportunity to use cars as mediums for artistic expression and social commentary. ### Who This Affects Most - **Automotive:** Opportunity for car manufacturers to use sustainable materials and designs to attract environmentally conscious consumers. - **Urban Planning and Design:** Growing trend of incorporating natural elements and green living concepts into urban spaces and infrastructure. - **Art and Design:** Opportunity for artists and designers to use cars as platforms for innovative art pieces that also promote sustainability and green living. ## Related on Trend Hunter - [Joint Auto Design Installations](https://www.trendhunter.com/trends/futurespective-connected-world.md) - [Automotive Design Philosophy Exhibits](https://www.trendhunter.com/trends/milan-design-week-2025.md) - [Immersive Auto-Focused Artistic Experiences](https://www.trendhunter.com/trends/artistic-experience.md) - [Circular Design-Themed Exhibitions](https://www.trendhunter.com/trends/the-domino-act.md) - [Sustainable Car Art Installations](https://www.trendhunter.com/trends/we-harvest-wind.md) - [Colorful Educational Art Installations](https://www.trendhunter.com/trends/sparking-change.md) - [Biophilic Design Electric Vehicles](https://www.trendhunter.com/trends/azulik-mobility.md) - [Eco Mobility Seat Concepts](https://www.trendhunter.com/trends/mobility-seat-concept.md) - [Dynamic Artful Car Designs](https://www.trendhunter.com/trends/bmw-m-hybrid-v8.md)