# Lunar Year-Inspired Beauty Releases A Two-Piece Laura Mercier Collection Embraces Chinese New Year By Kalin Ned | Published 2020-03-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/laura-mercier-collection References: [lauramercier.my](https://www.lauramercier.com.my/new/lunar-new-year-collection) This two-piece Laura Mercier collection is festive--it includes the Translucent Loose Setting Powder with Puff and the Rouge Essentiel Silky Créme Lipstick. The limited-edition range was released to celebrate [Lunar New Year](https://www.trendhunter.com/trends/lushs-limitededition-lunar-new-year-collection) and of course, its packaging is heavy on the color red. The Translucent Loose Setting Powder allows users to have "a fresh start [...] with a flawless canvas." The texture is lightweight and easy-to-apply, allowing for makeup to be set for up to 12 hours. The lipstick, on the other hand, is offered in a [limited-edition shade](https://www.trendhunter.com/trends/lunar-new-year-lipsticks) called 'Red Wish.' Surely attention-captivating, the long-lasting product ensures a "high-impact color with weightless decadence." In addition, Laura Mercier supercharges the product with a Mediterranean Sea algae extract that works to moisturize the lips. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 33% | Activity: 9% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Festive Beauty Collections:** Opportunity to create limited-edition beauty collections inspired by cultural celebrations like Lunar New Year. - **Color-themed Packaging:** Potential for brands to design packaging that heavily features specific colors to create a more cohesive and impactful visual experience. - **Dual-product Sets:** Space for brands to release special collections that offer two complementary products for a complete beauty routine or look. ### Who This Affects Most - **Cosmetics:** Cosmetics companies can release themed beauty collections to celebrate cultural holidays and events, attracting customers looking for limited-edition and unique products. - **Packaging Design:** Opportunity to create innovative packaging designs that incorporate specific colors to enhance the overall brand experience and attract attention on shelves or online. - **Beauty Retail:** Beauty retailers can curate special collections or sets that feature complementary products, providing customers with everything they need for a specific beauty look or routine. ## Related on Trend Hunter - [Honorary Limited-Edition Beauty Sets](https://www.trendhunter.com/trends/sephora-canada-celebrates.md) - [Culture-Inspired Lip Shades](https://www.trendhunter.com/trends/plasma-lip-compound-tinted-in-fortune.md) - [Opulent Satin Lipsticks](https://www.trendhunter.com/trends/lunar-new-year-lipsticks.md) - [Lunar New Year Cosmetics](https://www.trendhunter.com/trends/year-of-the-dragon-3.md) - [Lunar New Year Lip Tints](https://www.trendhunter.com/trends/lunar-new-year-lipsoftie.md) - [New Year-Celebrating Skincare Sets](https://www.trendhunter.com/trends/year-of-the-glow.md) - [New Year-Inspired Eye Creams](https://www.trendhunter.com/trends/eye-contour-cream-supreme.md) - [Dragon-Inspired Luxury Skincare](https://www.trendhunter.com/trends/new-year-campaign.md) - [Lunar New Year Serums](https://www.trendhunter.com/trends/lunar-new-year-serum.md)