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# Surreal Hybrid Vintage Illustrations
The Surreal Illustrations by Laura McKellar are Fantastical

By Kristina Marković | Published 2014-02-13 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/laura-mckellar
References: [witness-this](http://witness-this.com/art/laura-mckellar/) & [lauramckellar](http://www.lauramckellar.com/)

Australia-born artist Laura McKellar fuses nature and humanity to create contemporary vintage-looking illustrations. The human and animal hybrid illustrations channel a different kind of art. The delicate pastel colored illustrations leave you feeling as though you are looking at a vintage picture but with odd modern touches. Laura McKellar's illustrations look like they have emerged from a children's fairy-tale book. Her art work is [magically surreal and storybook-like](https://www.trendhunter.com/trends/surreal-street-art-1).

The timeless drawings captivate viewers. Laura is a multi-faceted artist who fuses different techniques to create her masterpieces. She works with Photoshop, print, scanning, editing programs and free-hand illustrating. Laura uniquely combines embroidery with the technique of printing old photographs onto fabric pieces.

Laura McKellar's contemporary-vintage illustrations come to life with the [fusion of photography and embroidery](https://www.trendhunter.com/trends/folded-echoes).

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 48% | Activity: 11% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Hybrid Illustrations:** There is an opportunity to create hybrid digital/real-life installations, building on Laura's techniques of combining different art techniques.
- **Contemporary-vintage Art:** There is an opportunity to explore the market for contemporary/vintage art for home decor, potentially using Laura's illustrations to inspire the direction.
- **Surreal Storytelling:** There is an opportunity to leverage the power of surreal storytelling through a combination of traditional and digital media.

### Where This Applies

- **Art and Illustration:** Employing Laura's techniques to create contemporary-vintage hybrid illustrations for commercial purposes, including advertising and branding.
- **Textile and Fashion:** Collaborating with designers to incorporate Laura's illustration prints on fabric, potentially with the techniques of embroidery printing.
- **Storytelling and Literature:** Using Laura's artwork for book cover design or other literature-based projects, possibly with an emphasis on surrealism.

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